HubSpot Academy Social Media Exam
Questions & Answers (Grade A+)
Why is social media an important part of inbound marketing? -
correct answer ✅Social media is a one-to-one medium you can
use to market in a direct, human way
When you dig deeper into the development of your buyer persona,
what type of information do you want to consider? -
correct answer ✅Psychographics
True or false? The number of Facebook users across the world is
only slightly fewer than the number of people in India. -
correct answer ✅False
True or false? Live streaming on Twitter is an important part of the
social network. -
correct answer ✅True
What is a vanity metric? -
correct answer ✅A surface-level metric that doesn't correlate with
your business success
, HubSpot Academy Social Media Exam
Questions & Answers (Grade A+)
True or false? Follower count is often considered to be a vanity
metric. -
correct answer ✅True
Which KPI will executives be more responsive to? -
correct answer ✅Return on investment (ROI)
Why should you start planning the structure of your team by
looking at business goals? -
correct answer ✅To help you determine what channels and
content you'll need and the staffing to make it happen.
Which of the following steps is NOT one you need to think about
when planning how to structure your social team? -
correct answer ✅Gather industry data to support your goal.
True or false? You should develop your social media budget before
you create your social media plan. -
correct answer ✅False
What did Simon Sinek recommend you do to get people to buy in to
your products or ideas? -
Questions & Answers (Grade A+)
Why is social media an important part of inbound marketing? -
correct answer ✅Social media is a one-to-one medium you can
use to market in a direct, human way
When you dig deeper into the development of your buyer persona,
what type of information do you want to consider? -
correct answer ✅Psychographics
True or false? The number of Facebook users across the world is
only slightly fewer than the number of people in India. -
correct answer ✅False
True or false? Live streaming on Twitter is an important part of the
social network. -
correct answer ✅True
What is a vanity metric? -
correct answer ✅A surface-level metric that doesn't correlate with
your business success
, HubSpot Academy Social Media Exam
Questions & Answers (Grade A+)
True or false? Follower count is often considered to be a vanity
metric. -
correct answer ✅True
Which KPI will executives be more responsive to? -
correct answer ✅Return on investment (ROI)
Why should you start planning the structure of your team by
looking at business goals? -
correct answer ✅To help you determine what channels and
content you'll need and the staffing to make it happen.
Which of the following steps is NOT one you need to think about
when planning how to structure your social team? -
correct answer ✅Gather industry data to support your goal.
True or false? You should develop your social media budget before
you create your social media plan. -
correct answer ✅False
What did Simon Sinek recommend you do to get people to buy in to
your products or ideas? -
