WGU C201 EXAM ACTUAL QUESTIONS AND
CORRECT ANSWERS
◉ What is the result of a company increasing the delegation of
authority and the span of control?
Answer: Increased decision-making authority given to employees
◉ Which two key elements does an effective organization include?
Answer: Human interaction; Structure
◉ Why does a line organizational structure function most effectively
in a crisis situation?
Answer: It establishes a direct flow of authority.
◉ A company might divide itself into smaller groups that best match
the types of customers it serves. What is this is an example of?
Answer: Departmentalization
◉ Which primary driver does management use for an organization's
structure?
Answer: Achievement of company goals
, ◉ Which step in the organizing process results in management
grouping work activities into units within the organization?
Answer: Departmentalization
◉ A high-tech startup company is launching a marketing campaign
for its new social media portal by highlighting how the portal
exceeds the connectivity and collaboration capabilities of all other
social media sites.
Which type of competitive advantage is this company leveraging?
Answer: Product
◉ Which marketing strategy is devoted to maintaining continuous
bottom line prices rather than relying on short-term price-cutting
tactics such as cents-off coupons, rebates, and special sales?
Answer: Everyday low pricing
◉ When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy?
Answer: When demand for the product is driven by the end user.
◉ Which marketing tool is often used to build effective relationship
marketing campaigns?
Answer: Affinity programs
CORRECT ANSWERS
◉ What is the result of a company increasing the delegation of
authority and the span of control?
Answer: Increased decision-making authority given to employees
◉ Which two key elements does an effective organization include?
Answer: Human interaction; Structure
◉ Why does a line organizational structure function most effectively
in a crisis situation?
Answer: It establishes a direct flow of authority.
◉ A company might divide itself into smaller groups that best match
the types of customers it serves. What is this is an example of?
Answer: Departmentalization
◉ Which primary driver does management use for an organization's
structure?
Answer: Achievement of company goals
, ◉ Which step in the organizing process results in management
grouping work activities into units within the organization?
Answer: Departmentalization
◉ A high-tech startup company is launching a marketing campaign
for its new social media portal by highlighting how the portal
exceeds the connectivity and collaboration capabilities of all other
social media sites.
Which type of competitive advantage is this company leveraging?
Answer: Product
◉ Which marketing strategy is devoted to maintaining continuous
bottom line prices rather than relying on short-term price-cutting
tactics such as cents-off coupons, rebates, and special sales?
Answer: Everyday low pricing
◉ When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy?
Answer: When demand for the product is driven by the end user.
◉ Which marketing tool is often used to build effective relationship
marketing campaigns?
Answer: Affinity programs
