[Exam 3] Pearson Ch. 10, 11, 12, 14 [Mkt 381] Updated Actual Questions And Correct Answers

[EXAM 3] PEARSON CH. 10, 11, 12, 14 [MKT 381]
UPDATED ACTUAL QUESTIONS AND CORRECT
ANSWERS
Question:
________ is a composite measure of the amount of effort
a customer■ expends, the level of risk associated with
the■ purchase, and buyer involvement in the purchase.
(Ch.10)
A) Buyer behavior
B) Specialty purchases
C) Convenience
D) Buyer orientation
E) Preference
Answer:
D) Buyer orientation

Question:
Which of the following components of a product are
designed to engage the■ senses, make an emotional■
connection, and enhance the■ consumer's brand■
experience? (Ch.10)
A) Labeling
B) Packaging
C) Express warranty
D) Product warranties
E) Aesthetics
Answer:
B) Packaging

Question:
Why is packaging such an important component of
product in■ Japan? (Ch.10)
A) In■ Japan, quality of product is most important.
B) Colors are very important in the Japanese culture.
C) In■ Japan, "a book is judged by its■ cover."
D) There is a concern about the environmental damage
from packaging.
E) The positioning of the product is important.
Answer:
C) In■ Japan, "a book is judged by its■ cover."

Question:
What was specifically designed for■ Coca-Cola to
differentiate Coke from other soft■ drinks? (Ch.10)
A) Unique bottle shape and texture

,B) Freshness guarantee
C) The label
D) Product flavor
E) Premium pricing
Answer:
A) Unique bottle shape and texture

Question:
________ is defined as perceptions about a brand as
reflected by brand associations that consumers hold in
their memories. (Ch.10)
A) Brand awareness
B) Brand value
C) Branding
D) Brand equity
E) Brand image
Answer:
E) Brand image

Question:
Which of the following refers to a type of brand that
has achieved success in a single national■ market?
(Ch.10)
A) Generic brand
B) Global brand
C) Transformed brand
D) Local brand
E) International brand
Answer:
D) Local brand

Question:
Which of the following best describes a global■ brand?
(Ch.10)
A) A brand created by a global company and distributed
in more than one country
B) A brand that is offered in several markets in a specific
region
C) A brand that has found success in a single national
market
D) A brand that uses the same name and has a similar
positioning throughout the world
E) A brand created by a global company to meet the
needs of a local market
Answer:
D) A brand that uses the same name and has a similar positioning throughout the
world

, Question:
A brand that is first introduced into a select number of
markets within a geographic region and then expands
into a global presence is■ a(n) ________. (Ch.10)
A) ■co-brand
B) international brand
C) global brand
D) tiered brand
E) local brand
Answer:
B) international brand

Question:
Which of the following naming strategies is best for a
company pursuing a global brand■ identity? (Ch.10)
A) Distinctive names for each local market
B) ■Co-branding
C) Different names for each regional market
D) Same name throughout the world
E) One name in the home country and another in other
countries
Answer:
D) Same name throughout the world

Question:
The internal motivation driving demand for■ status-
oriented products is based on which of the following
levels of■ Maslow's needs■ hierarchy? (Ch.10)
A) ■Self-actualization
B) Esteem
C) Physiological
D) Social
E) Safety
Answer:
B) Esteem

Question:
In developing■ countries, a large■ stainless-steel
refrigerator with a water dispenser in the door might be
purchased■ ________. (Ch.10)
A) for a secondary purpose
B) as a part of■ self-actualization
C) to fulfill safety needs
D) to fulfill social needs
E) for the primary function
Answer:
A) for a secondary purpose