APR 241 FINAL EXAM 4 MICHAEL LITTLE UPDATED
ACTUAL QUESTIONS AND CORRECT ANSWERS
Question:
1. Research, Planning, Implementation, Evaluation
Answer:
RPIE Cycle
Question:
2. Formative Research
Answer:
Conducted at the beginning of the planning process, or during the
implementation of a plan. Helps you formulate your plan including goals and
strategy. This can be formal or informal.
Question:
3. Analytics
Answer:
A field of data analysis used to describe, predict and improve how organizations
communicate with publics; commonly refers to tracking of website traffic and
resulting behavior
Question:
4. Summative Research
Answer:
Conducted at the end of a campaign to determine how successful it was
Question:
5. Situtation Analysis
Answer:
A report analyzing the internal/external environment of an organization and its
publics relating to the start of a campaign
Question:
6. Problem/Opportunity Statement
Answer:
Explains the main reason for a PR campaign and should be determinable from the
situation analysis
, Question:
7. SWOT Analysis
Answer:
A way of approaching situation analysis, determination of an organization's
internal environmental strengths and weaknesses and external environmental
opportunities and threats
Question:
8. Internal Factors (SWOT)
Answer:
Strengths and weaknesses
Question:
9. External Factors (SWOT)
Answer:
Opportunities and threats
Question:
10. When PR people are employed directly within an organization department rather
than hired freelance or from an agency
Answer:
In-House
Question:
11. Mission Statement
Answer:
A formal statement of an organization's enduring purpose; describes what an
organization's CURRENT culture or what they do
Question:
12. Vision Statement
Answer:
A declaration of an organization's desired end-state; describes an organizations
ASPIRATIONS
Question:
13. Organizational Culture
Answer:
An organization's internal environment defined by its employees/members (social,
workflow, overall vibe)
ACTUAL QUESTIONS AND CORRECT ANSWERS
Question:
1. Research, Planning, Implementation, Evaluation
Answer:
RPIE Cycle
Question:
2. Formative Research
Answer:
Conducted at the beginning of the planning process, or during the
implementation of a plan. Helps you formulate your plan including goals and
strategy. This can be formal or informal.
Question:
3. Analytics
Answer:
A field of data analysis used to describe, predict and improve how organizations
communicate with publics; commonly refers to tracking of website traffic and
resulting behavior
Question:
4. Summative Research
Answer:
Conducted at the end of a campaign to determine how successful it was
Question:
5. Situtation Analysis
Answer:
A report analyzing the internal/external environment of an organization and its
publics relating to the start of a campaign
Question:
6. Problem/Opportunity Statement
Answer:
Explains the main reason for a PR campaign and should be determinable from the
situation analysis
, Question:
7. SWOT Analysis
Answer:
A way of approaching situation analysis, determination of an organization's
internal environmental strengths and weaknesses and external environmental
opportunities and threats
Question:
8. Internal Factors (SWOT)
Answer:
Strengths and weaknesses
Question:
9. External Factors (SWOT)
Answer:
Opportunities and threats
Question:
10. When PR people are employed directly within an organization department rather
than hired freelance or from an agency
Answer:
In-House
Question:
11. Mission Statement
Answer:
A formal statement of an organization's enduring purpose; describes what an
organization's CURRENT culture or what they do
Question:
12. Vision Statement
Answer:
A declaration of an organization's desired end-state; describes an organizations
ASPIRATIONS
Question:
13. Organizational Culture
Answer:
An organization's internal environment defined by its employees/members (social,
workflow, overall vibe)
