APR 241 EXAM 3 MICHAEL LITTLE UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Question:
1. Publics
Answer:
groups of ppl w/ shared interests related to organizations
Question:
2. organization
Answer:
includes large coporations, small businesses, nonprofits, schools, gov agencies,
NGOs, and more
Question:
3. NGO
Answer:
non-governmental organization
Question:
4. Public relations
Answer:
management of communication between an organization and its publics, or the
strategic communication process that builds mutually beneficial relationships
between organizations and their publics
Question:
5. spin
Answer:
disingenuous strategic communication involving skewed interpretation or
presentation of information
Question:
6. Social media influencer
Answer:
social media user who has earned credibility with specific publics and who can be
instrumental in strategic communication programs because of his or her reach and
engagement (reach and authenticity)
, Question:
7. authenticity
Answer:
the degree to which one communicates reliably, accurately, and true to his or her
own character and the character of the organization they represent (Tell the truth,
prove it with action, listen to customer, manage for tomorrow, conduct PR like the
whole co. depends on it, remain calm, realize the co.'s true character is expressed
by its ppl)
Question:
8. Page Principle- Tell the truth
Answer:
Equated with the idea of transparency to the public even when explaining if
certain things are kept secret and why
Question:
9. Page principle- prove it with action
Answer:
The 90-10 rule- 90% of good PR is determined by what and org does and 10% by
what they say. (I.e. slogans have to ring true)
Question:
10. Page principle- Listen to customer
Answer:
Lies at the heart of two way communication, deliberately paying attention to and
processing what others are communicating. In PR and organizational
communication, this mean processing feedback
Question:
11. Page principle- Manage for Tomorrow
Answer:
Trying to be proactive instead of reactive; building goodwill, avoiding shady
business practices, anticipating how public's will respond to business decisions
that will have negative consequences.
Question:
12. Proactive
Answer:
A management style that is anticipatory, change-oriented and self-initiated to
improve the organization's environment and it's future. Based on the assumptions
that PR ppl have a role in managing the operations of an org and that PR ppl are
in a position to sense when major opportunities arise/when trouble is brewing.
QUESTIONS AND CORRECT ANSWERS
Question:
1. Publics
Answer:
groups of ppl w/ shared interests related to organizations
Question:
2. organization
Answer:
includes large coporations, small businesses, nonprofits, schools, gov agencies,
NGOs, and more
Question:
3. NGO
Answer:
non-governmental organization
Question:
4. Public relations
Answer:
management of communication between an organization and its publics, or the
strategic communication process that builds mutually beneficial relationships
between organizations and their publics
Question:
5. spin
Answer:
disingenuous strategic communication involving skewed interpretation or
presentation of information
Question:
6. Social media influencer
Answer:
social media user who has earned credibility with specific publics and who can be
instrumental in strategic communication programs because of his or her reach and
engagement (reach and authenticity)
, Question:
7. authenticity
Answer:
the degree to which one communicates reliably, accurately, and true to his or her
own character and the character of the organization they represent (Tell the truth,
prove it with action, listen to customer, manage for tomorrow, conduct PR like the
whole co. depends on it, remain calm, realize the co.'s true character is expressed
by its ppl)
Question:
8. Page Principle- Tell the truth
Answer:
Equated with the idea of transparency to the public even when explaining if
certain things are kept secret and why
Question:
9. Page principle- prove it with action
Answer:
The 90-10 rule- 90% of good PR is determined by what and org does and 10% by
what they say. (I.e. slogans have to ring true)
Question:
10. Page principle- Listen to customer
Answer:
Lies at the heart of two way communication, deliberately paying attention to and
processing what others are communicating. In PR and organizational
communication, this mean processing feedback
Question:
11. Page principle- Manage for Tomorrow
Answer:
Trying to be proactive instead of reactive; building goodwill, avoiding shady
business practices, anticipating how public's will respond to business decisions
that will have negative consequences.
Question:
12. Proactive
Answer:
A management style that is anticipatory, change-oriented and self-initiated to
improve the organization's environment and it's future. Based on the assumptions
that PR ppl have a role in managing the operations of an org and that PR ppl are
in a position to sense when major opportunities arise/when trouble is brewing.
