APR 241 EXAM 1 UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS
Question:
1. The advertising profession has struggled with issues of truthfulness and ethics.
During what time period did the simmering resentment finally boil over into a full-
blown consumer movement, which led to government regulation and ultimately to
industry efforts at self-regulation?
Answer:
early 1900s
Question:
2. True
Answer:
ESPN on cable television is an example of narrowcasting T or F
Question:
3. People usually want more for less, and successful
companies strive to earn revenue.
Answer:
There are four fundamental assumptions of free-market economics that a market-
driven society strives to achieve. What statement most closely matches the
assumption of self-interest?
Question:
4. False
Answer:
Complete information, one of the four fundamental assumptions of free market
economics that a market-driven society strives to achieve, refers to the idea that
society benefits from having a wide range of sellers and buyers.
Question:
5. In the 1960s, Volkswagen launched an ad campaign, "Think small," emphasizing its
difference from large, road-hogging American car brands. What kind of strategy
was Volkswagen most likely using?
Answer:
positioning
,Question:
6. Which is the best example of a good?
Answer:
a thermometer
Question:
7. integrated marketing communication.
Answer:
The modern practice of coordinating and integrating brand messages across all
consumer contact points is called
Question:
8. TV
Answer:
After World War II, ______blank advertising grew rapidly, and in time achieved its
current status as the largest advertising medium in terms of revenues.
Question:
9. directed to target audiences
Answer:
What is a characteristic of advertising?
Question:
10. False
Answer:
A strategy of product differentiation allows manufacturers to separate a particular
brand from its competitors by associating that brand with a particular set of needs
that rank high on the consumer's priority list.
Question:
11. The use of cartoon characters in cigarette ads was
banned.
Answer:
What was the result of the 1998 settlement between the tobacco industry and U.S.
states?
Question:
12. are factually false or convey a false impression.
Answer:
Under current advertising law, the only product claims-explicit or implied-that
can be considered deceptive are those that
, Question:
13. Library of Congress
Answer:
The __________ blankprotects all copyrighted material, including advertising, in the
United States.
Question:
14. abundance principle
Answer:
What economic principle best demonstrates the importance of advertising?
Question:
15. False
Answer:
The European General Data Protection Regulation (GDPR) provides strong
consumer protections for how personal data is collected and shared. Since the
law only applies to European companies, U.S. companies have not changed their
policies to conform.
Question:
16. deceptive
Answer:
A small glass manufacturer, attempting to gain market share rapidly, introduced a
new "shatterproof" windshield last year. Although the company did not have
research or evidence supporting its "shatterproof" claim, the company advertised
the windshields as such. This is an example of __________ blankadvertising.
Question:
17. True
Answer:
Advertising adds value to a brand by educating customers about new uses for a
product.
Question:
18. consumer advocate groups
Answer:
When PETA ran a billboard in 2009 with the headline "Save the Whales" and an
image of an overweight woman, the advertisement was criticized for promoting
fatphobia. Advertisements like this are often challenged by ________blank that
actively work to protect consumer rights by investigating advertising complaints
received from the public and those that grow out of their own research.
CORRECT ANSWERS
Question:
1. The advertising profession has struggled with issues of truthfulness and ethics.
During what time period did the simmering resentment finally boil over into a full-
blown consumer movement, which led to government regulation and ultimately to
industry efforts at self-regulation?
Answer:
early 1900s
Question:
2. True
Answer:
ESPN on cable television is an example of narrowcasting T or F
Question:
3. People usually want more for less, and successful
companies strive to earn revenue.
Answer:
There are four fundamental assumptions of free-market economics that a market-
driven society strives to achieve. What statement most closely matches the
assumption of self-interest?
Question:
4. False
Answer:
Complete information, one of the four fundamental assumptions of free market
economics that a market-driven society strives to achieve, refers to the idea that
society benefits from having a wide range of sellers and buyers.
Question:
5. In the 1960s, Volkswagen launched an ad campaign, "Think small," emphasizing its
difference from large, road-hogging American car brands. What kind of strategy
was Volkswagen most likely using?
Answer:
positioning
,Question:
6. Which is the best example of a good?
Answer:
a thermometer
Question:
7. integrated marketing communication.
Answer:
The modern practice of coordinating and integrating brand messages across all
consumer contact points is called
Question:
8. TV
Answer:
After World War II, ______blank advertising grew rapidly, and in time achieved its
current status as the largest advertising medium in terms of revenues.
Question:
9. directed to target audiences
Answer:
What is a characteristic of advertising?
Question:
10. False
Answer:
A strategy of product differentiation allows manufacturers to separate a particular
brand from its competitors by associating that brand with a particular set of needs
that rank high on the consumer's priority list.
Question:
11. The use of cartoon characters in cigarette ads was
banned.
Answer:
What was the result of the 1998 settlement between the tobacco industry and U.S.
states?
Question:
12. are factually false or convey a false impression.
Answer:
Under current advertising law, the only product claims-explicit or implied-that
can be considered deceptive are those that
, Question:
13. Library of Congress
Answer:
The __________ blankprotects all copyrighted material, including advertising, in the
United States.
Question:
14. abundance principle
Answer:
What economic principle best demonstrates the importance of advertising?
Question:
15. False
Answer:
The European General Data Protection Regulation (GDPR) provides strong
consumer protections for how personal data is collected and shared. Since the
law only applies to European companies, U.S. companies have not changed their
policies to conform.
Question:
16. deceptive
Answer:
A small glass manufacturer, attempting to gain market share rapidly, introduced a
new "shatterproof" windshield last year. Although the company did not have
research or evidence supporting its "shatterproof" claim, the company advertised
the windshields as such. This is an example of __________ blankadvertising.
Question:
17. True
Answer:
Advertising adds value to a brand by educating customers about new uses for a
product.
Question:
18. consumer advocate groups
Answer:
When PETA ran a billboard in 2009 with the headline "Save the Whales" and an
image of an overweight woman, the advertisement was criticized for promoting
fatphobia. Advertisements like this are often challenged by ________blank that
actively work to protect consumer rights by investigating advertising complaints
received from the public and those that grow out of their own research.
