APR 241 EXAM 1- MICHAEL LITTLE UPDATED
ACTUAL QUESTIONS AND CORRECT ANSWERS
Question:
1. marketing communication
Answer:
various efforts and tools companies use to communicate with customers and
prospects, including newspaper ads, event sponsorship, publicity, telemarketing,
digital ads, and coupons
Question:
2. advertising
Answer:
a paid, mediated form of communication from an identifiable source, designed to
persuade the receiver to take some action, now or in the future
Question:
3. consumers
Answer:
people who buy products and services for their own, or someone else's, personal
use
Question:
4. public service announcement
Answer:
an advertisement serving the public interest, often for a nonprofit organization,
carried by the media at no charge
Question:
5. word of mouth
Answer:
the passing of information, especially product recommendations in an informal,
unpaid, person-to-person manner, rather than by advertising or other forms of
traditional marketing
Question:
6. mass media
Answer:
-print of broadcast media that reach very large audiences -include radio, tv,
newspapers, magazines, and billboards
, Question:
7. goods vs services
Answer:
goods are tangible products such as suits, soap, etc, while services are bundles of
benefits that may or may not be physical, that are temporary in nature, and that
come from the completion of a task
Question:
8. product
Answer:
the particular good or service a company sells
Question:
9. consumer packaged goods
Answer:
Everyday-use consumer products packaged by manufacturers and sold through
retail outlets. Generally these are goods such as food and beverages, health and
beauty care, cleaning products, and detergents that get used up and have to be
replaced frequently.
Question:
10. market segmentation
Answer:
Strategy of identifying groups of people or organizations with certain shared
needs and characteristics within the broad markets for consumer or business
products and aggregating these groups into larger market segments according to
their mutual interest in the product's utility.
Question:
11. post Industrial Age
Answer:
Period of cataclysmic change, starting in about 1980, when people first became
truly aware of the sensitivity of the environment in which we live.
Question:
12. sales promotion
Answer:
A direct inducement offering extra incentives all along the marketing route-from
manufacturers through distribution channels to customers-to accelerate the
movement of the product from the producer to the consumer.
ACTUAL QUESTIONS AND CORRECT ANSWERS
Question:
1. marketing communication
Answer:
various efforts and tools companies use to communicate with customers and
prospects, including newspaper ads, event sponsorship, publicity, telemarketing,
digital ads, and coupons
Question:
2. advertising
Answer:
a paid, mediated form of communication from an identifiable source, designed to
persuade the receiver to take some action, now or in the future
Question:
3. consumers
Answer:
people who buy products and services for their own, or someone else's, personal
use
Question:
4. public service announcement
Answer:
an advertisement serving the public interest, often for a nonprofit organization,
carried by the media at no charge
Question:
5. word of mouth
Answer:
the passing of information, especially product recommendations in an informal,
unpaid, person-to-person manner, rather than by advertising or other forms of
traditional marketing
Question:
6. mass media
Answer:
-print of broadcast media that reach very large audiences -include radio, tv,
newspapers, magazines, and billboards
, Question:
7. goods vs services
Answer:
goods are tangible products such as suits, soap, etc, while services are bundles of
benefits that may or may not be physical, that are temporary in nature, and that
come from the completion of a task
Question:
8. product
Answer:
the particular good or service a company sells
Question:
9. consumer packaged goods
Answer:
Everyday-use consumer products packaged by manufacturers and sold through
retail outlets. Generally these are goods such as food and beverages, health and
beauty care, cleaning products, and detergents that get used up and have to be
replaced frequently.
Question:
10. market segmentation
Answer:
Strategy of identifying groups of people or organizations with certain shared
needs and characteristics within the broad markets for consumer or business
products and aggregating these groups into larger market segments according to
their mutual interest in the product's utility.
Question:
11. post Industrial Age
Answer:
Period of cataclysmic change, starting in about 1980, when people first became
truly aware of the sensitivity of the environment in which we live.
Question:
12. sales promotion
Answer:
A direct inducement offering extra incentives all along the marketing route-from
manufacturers through distribution channels to customers-to accelerate the
movement of the product from the producer to the consumer.
