APR 241 TEST 3 UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS
Question:
1. marketing communications
Answer:
the various efforts and tools companies use to communicate with customers and
prospects, including newspaper ads, event sponsorship, publicity, telemarketing,
digital ads, and coupons, to mention just a few
Question:
2. advertising
Answer:
a paid, mediated form of communication from an identifiable source, designed to
persuade the receiver to take some action, now or in the future
Question:
3. consumers
Answer:
people who buy products and services for their own, or someone else's, personal
use.
Question:
4. public service announcements
Answer:
an advertisement serving the public interest, often for a nonprofit organization,
carried by the media at no charge
Question:
5. media
Answer:
referring to communications vehicles paid to present an advertisement to their
target audience
Question:
6. word-of-mouth advertising
Answer:
the passing of information, especially product recommendations, in an informal,
unpaid, person-to-person manner, rather than by advertising or other forms of
traditional marketing
, Question:
7. medium
Answer:
channel of communication
Question:
8. mass media
Answer:
print or broadcast media that reach very large audiences, includes radio,
television, newspapers, magazines, and billboards
Question:
9. goods
Answer:
tangible products such as suits, soap, and soft drinks
Question:
10. services
Answer:
a bundle of benefits that may or may not be physical, that are temporary in nature,
and that come from the completion of a task
Question:
11. product
Answer:
the particular good or service a company sells
Question:
12. marketing
Answer:
an organizational function and a set of processes for creating, communicating,
and delivering value to customers and for managing customer relationships in
ways that benefit the organization and its stakeholders
Question:
13. marketing mix
Answer:
four elements, called the 4Ps (product, price, place, and promotion), that every
company has the option of adding, subtracting, or modifying in order to create a
desired marketing strategy
CORRECT ANSWERS
Question:
1. marketing communications
Answer:
the various efforts and tools companies use to communicate with customers and
prospects, including newspaper ads, event sponsorship, publicity, telemarketing,
digital ads, and coupons, to mention just a few
Question:
2. advertising
Answer:
a paid, mediated form of communication from an identifiable source, designed to
persuade the receiver to take some action, now or in the future
Question:
3. consumers
Answer:
people who buy products and services for their own, or someone else's, personal
use.
Question:
4. public service announcements
Answer:
an advertisement serving the public interest, often for a nonprofit organization,
carried by the media at no charge
Question:
5. media
Answer:
referring to communications vehicles paid to present an advertisement to their
target audience
Question:
6. word-of-mouth advertising
Answer:
the passing of information, especially product recommendations, in an informal,
unpaid, person-to-person manner, rather than by advertising or other forms of
traditional marketing
, Question:
7. medium
Answer:
channel of communication
Question:
8. mass media
Answer:
print or broadcast media that reach very large audiences, includes radio,
television, newspapers, magazines, and billboards
Question:
9. goods
Answer:
tangible products such as suits, soap, and soft drinks
Question:
10. services
Answer:
a bundle of benefits that may or may not be physical, that are temporary in nature,
and that come from the completion of a task
Question:
11. product
Answer:
the particular good or service a company sells
Question:
12. marketing
Answer:
an organizational function and a set of processes for creating, communicating,
and delivering value to customers and for managing customer relationships in
ways that benefit the organization and its stakeholders
Question:
13. marketing mix
Answer:
four elements, called the 4Ps (product, price, place, and promotion), that every
company has the option of adding, subtracting, or modifying in order to create a
desired marketing strategy
