Bus 460 Ncsu Exam 1 Updated Actual Questions And Correct Answers

BUS 460 NCSU EXAM 1 UPDATED ACTUAL QUESTIONS
AND CORRECT ANSWERS

Question:
1. Consumer Behavior

Answer:
reflects the totality of consumers' decisions with respect to the acquisition,
consumption and disposition of goods, services, time and ideas by (human)
decision-making units over time

Question:
2. Consumer Behavior is a _____________ process

Answer:
Dynamic

Question:
3. Consumer behavior involves

Answer:
many people, many decisions, consumer emotions, and coping

Question:
4. The sequence of acquisition, consumption, and
disposition can occur ___________ ____________ in a dynamic
sequence

Answer:
over time.
Long periods of time can go by btwn acquisition, consumption, and disposition.
For example: WINTER BOOTS

Question:
5. Offering

Answer:
a product, service, activity, experience, or idea offered by a marketing
organization to consumers

Question:
6. Consumption

Answer:

, Question:
7. Types of Acquisition (BTRLGFSS)

Answer:
Buying, Trading, Renting or Leasing, Bartering, Gifting, Finding, Stealing, Sharing
(stealing)

Question:
8. Using

Answer:
Consumer uses an offering

Question:
9. Functional Purpose

Answer:
utilitarian need, we need something to wash our clothes or brush our teeth

Question:
10. symbolic purposes

Answer:
says something about who we are and who we belong to

Question:
11. Acquiring

Answer:
Consumer comes to own an offering

Question:
12. Disposition

Answer:
Consumer discards an offering

Question:
13. Ways consumers discard of an offering

Answer:
Throwing away, recycling, selling