BUAD 2200 EXAM 4 UPDATED ACTUAL QUESTIONS
AND CORRECT ANSWERS
Question:
1. Max's boss has asked him to present a business report on
"consumer shopping habits" in three days. Due to the time
constraint, his boss wants him to use secondary research.
In this situation, what should Max do?
Answer:
Use data published in business journals
Question:
2. Kaitlyn's research consists of six articles she found on the
library database. What type of research did she use?
Answer:
secondary research
Question:
3. How can you make sure that your business report meets
the needs of the target audience?
Answer:
Consider updating them about your progress in creating the report and involving
them in the process
Question:
4. Trish was hired by Findley Ice Cream Shoppes to assess
whether the company should air radio commercials in the
local market. She is planning a study of the relationship
between local radio commercials and the sales of ice
cream. What is the best way for Trish to establish a
research objective that will address this research
problem?
Answer:
Determine how often radio commercials result in the purchase of ice cream
Question:
5. Which statement about leading questions is true?
Answer:
In surveys, leading questions produce unreliable and unusual information
, Question:
6. A sales manager at Your Soles, a local show store, is
developing a customer questionnaire and only wants to
include closed questions. Which of these questions can
she use?
Answer:
On a scale of 1 to 5, how would you rate your level of satisfaction with your most
recent experience at Your Soles?
Question:
7. Which of these is least important when analyzing data
related to a business problem?
Answer:
focusing on tangential issues
Question:
8. In order to be effective, a consumer survey should
contain
Answer:
an unambiguous answer
Question:
9. The sales manager at a national magazine, wants to
compare sales of the magazine's spring issue on the West
Coast to those in the Midwest and on the East Coast. This
comparison will best be illustrated through a
Answer:
bar chart
Question:
10. Jerome, the owner of Simpli-City, wants to create a
graphic that compared his store's market share with those
of the to competitors in the same city. His research
findings conclude that Simpli-City has the largest market
share. In order to present this data most effectively,
Jerome should
Answer:
highlight the key points using color or labels
Question:
11. Which statement about charts is true?
Answer:
Charts should not require much mental effort for the reader
AND CORRECT ANSWERS
Question:
1. Max's boss has asked him to present a business report on
"consumer shopping habits" in three days. Due to the time
constraint, his boss wants him to use secondary research.
In this situation, what should Max do?
Answer:
Use data published in business journals
Question:
2. Kaitlyn's research consists of six articles she found on the
library database. What type of research did she use?
Answer:
secondary research
Question:
3. How can you make sure that your business report meets
the needs of the target audience?
Answer:
Consider updating them about your progress in creating the report and involving
them in the process
Question:
4. Trish was hired by Findley Ice Cream Shoppes to assess
whether the company should air radio commercials in the
local market. She is planning a study of the relationship
between local radio commercials and the sales of ice
cream. What is the best way for Trish to establish a
research objective that will address this research
problem?
Answer:
Determine how often radio commercials result in the purchase of ice cream
Question:
5. Which statement about leading questions is true?
Answer:
In surveys, leading questions produce unreliable and unusual information
, Question:
6. A sales manager at Your Soles, a local show store, is
developing a customer questionnaire and only wants to
include closed questions. Which of these questions can
she use?
Answer:
On a scale of 1 to 5, how would you rate your level of satisfaction with your most
recent experience at Your Soles?
Question:
7. Which of these is least important when analyzing data
related to a business problem?
Answer:
focusing on tangential issues
Question:
8. In order to be effective, a consumer survey should
contain
Answer:
an unambiguous answer
Question:
9. The sales manager at a national magazine, wants to
compare sales of the magazine's spring issue on the West
Coast to those in the Midwest and on the East Coast. This
comparison will best be illustrated through a
Answer:
bar chart
Question:
10. Jerome, the owner of Simpli-City, wants to create a
graphic that compared his store's market share with those
of the to competitors in the same city. His research
findings conclude that Simpli-City has the largest market
share. In order to present this data most effectively,
Jerome should
Answer:
highlight the key points using color or labels
Question:
11. Which statement about charts is true?
Answer:
Charts should not require much mental effort for the reader
