BUSINESS COMMUNICATION EXAM 3 UPDATED
ACTUAL QUESTIONS AND CORRECT ANSWERS
Question:
1. When spotlighting a product using social media, one key
question to keep in mind is how easy it is to interact with
the post or message. Another is:
a. whether or not a competitor has just spotlighted that
same product.
b. how easy it is to interact with the post or message.
c. how long it's been since that product was launched.
Answer:
b. how easy it is to interact with the post or the message.
Question:
2. The primary sharing feature on Pinterest is users' _____.
a. news feeds.
b. boards.
c. catalogs.
Answer:
b. boards.
Question:
3. Google Plus tried to compete head-to-head with which
other platform?
a. Facebook.
b. WhatsApp.
c. Twitter.
Answer:
a. Facebook.
Question:
4. One advantage of using social media to cultivate
community around your brand is:
a. almost all of your customers will see your social media
posts.
b. social media is an inexpensive way to accomplish this
goal.
c. there is a lot of celebrity on social media.
Answer:
b. social media is an inexpensive way to accomplish this goal.
,Question:
5. Customers who have "affinity" for a specific brand are
ones who:
a. like that brand.
b. visit that company's brick-and-mortar stores.
c. choose not to buy from the company's competitors.
Answer:
a. like that brand.
Question:
6. LinkedIn is sometimes criticized for ______.
a. vacant or empty exchanges.
b. poor user experience.
c. reliance on integration with Facebook.
Answer:
a. vacant or empty exchanges.
Question:
7. There are some unique features of various platforms that
can help promote a sale or event. One such key feature
is:
a. using animated graphics like repeating gif images.
b. using audio to embed music.
c. embedding a "buy" button or similar button or link.
Answer:
c. embedding a "buy" button or similar button or link.
Question:
8. Snapchat is well known for the majority of its users being
______.
a. women.
b. under the age of 35.
c. non-US residents.
Answer:
b. under the age of 35.
, Question:
9. Twitter's use in the United States has been ______.
a. decreased in recent years.
b. stayed about the same over recent years.
c. for personal use rather than businesses, but that's
changing.
Answer:
c. for personal use rather than businesses, but that's changing.
Question:
10. Facebook's main advantage as a social media platform is
______.
a. the sheer size of its membership: over 2 billion
worldwide.
b. its integration with WhatsApp.
c. The ability to make a business or company page.
Answer:
a. the sheer size of its membership: over 2 billion worldwide.
Question:
11. What is the BEST reason for sharing company news on
social media?
a. there may be customers thinking of applying for a job
at the company who will be interested in news about the
company.
b. so that competitors don't announce the news on their
own social media outlets first.
c. loyal customers may re-share the company news on
their own social media.
Answer:
c. loyal customers may re-share the company news on their own social media.
Question:
12. Instagram's most visited profiles are:
a. large companies who regularly post pictures about
their products.
b. users interested in creating a personal brand.
c. users interested in integrating their content with
YouTube.
Answer:
b. users interested in creating a personal brand.
ACTUAL QUESTIONS AND CORRECT ANSWERS
Question:
1. When spotlighting a product using social media, one key
question to keep in mind is how easy it is to interact with
the post or message. Another is:
a. whether or not a competitor has just spotlighted that
same product.
b. how easy it is to interact with the post or message.
c. how long it's been since that product was launched.
Answer:
b. how easy it is to interact with the post or the message.
Question:
2. The primary sharing feature on Pinterest is users' _____.
a. news feeds.
b. boards.
c. catalogs.
Answer:
b. boards.
Question:
3. Google Plus tried to compete head-to-head with which
other platform?
a. Facebook.
b. WhatsApp.
c. Twitter.
Answer:
a. Facebook.
Question:
4. One advantage of using social media to cultivate
community around your brand is:
a. almost all of your customers will see your social media
posts.
b. social media is an inexpensive way to accomplish this
goal.
c. there is a lot of celebrity on social media.
Answer:
b. social media is an inexpensive way to accomplish this goal.
,Question:
5. Customers who have "affinity" for a specific brand are
ones who:
a. like that brand.
b. visit that company's brick-and-mortar stores.
c. choose not to buy from the company's competitors.
Answer:
a. like that brand.
Question:
6. LinkedIn is sometimes criticized for ______.
a. vacant or empty exchanges.
b. poor user experience.
c. reliance on integration with Facebook.
Answer:
a. vacant or empty exchanges.
Question:
7. There are some unique features of various platforms that
can help promote a sale or event. One such key feature
is:
a. using animated graphics like repeating gif images.
b. using audio to embed music.
c. embedding a "buy" button or similar button or link.
Answer:
c. embedding a "buy" button or similar button or link.
Question:
8. Snapchat is well known for the majority of its users being
______.
a. women.
b. under the age of 35.
c. non-US residents.
Answer:
b. under the age of 35.
, Question:
9. Twitter's use in the United States has been ______.
a. decreased in recent years.
b. stayed about the same over recent years.
c. for personal use rather than businesses, but that's
changing.
Answer:
c. for personal use rather than businesses, but that's changing.
Question:
10. Facebook's main advantage as a social media platform is
______.
a. the sheer size of its membership: over 2 billion
worldwide.
b. its integration with WhatsApp.
c. The ability to make a business or company page.
Answer:
a. the sheer size of its membership: over 2 billion worldwide.
Question:
11. What is the BEST reason for sharing company news on
social media?
a. there may be customers thinking of applying for a job
at the company who will be interested in news about the
company.
b. so that competitors don't announce the news on their
own social media outlets first.
c. loyal customers may re-share the company news on
their own social media.
Answer:
c. loyal customers may re-share the company news on their own social media.
Question:
12. Instagram's most visited profiles are:
a. large companies who regularly post pictures about
their products.
b. users interested in creating a personal brand.
c. users interested in integrating their content with
YouTube.
Answer:
b. users interested in creating a personal brand.
