BUSA 4980 FINAL EXAM SET (WEEK 6) UPDATED
ACTUAL QUESTIONS AND CORRECT ANSWERS
Question:
1. Which of the following market segments is NOT an
example of a focus strategy?
Answer:
The use of arbitrage when buying and selling assets
3 multiple choice options
Question:
2. A company selling diapers knows the market is for
people with infants and toddlers. However, within that
segment, it can further divide the market by a
demographic factor like
Answer:
income.
3 multiple choice options
Question:
3. The risks of a focus strategy include
Answer:
a competitor's ability to use its core competencies to out-focus the focuser by
serving an even more narrowly defined segment.
3 multiple choice options
Question:
4. New Balance Athletic Shoes target baby boomers' needs
for well-fitting shoes. The company is unique in that it
offers a very broad range of shoe widths. A realistic
potential risk New Balance runs in this focused
differentiation strategy includes the possibility that
Answer:
a competitor may be able to better use flexible manufacturing systems to make
shoes with an individualized fit.
3 multiple choice options
ACTUAL QUESTIONS AND CORRECT ANSWERS
Question:
1. Which of the following market segments is NOT an
example of a focus strategy?
Answer:
The use of arbitrage when buying and selling assets
3 multiple choice options
Question:
2. A company selling diapers knows the market is for
people with infants and toddlers. However, within that
segment, it can further divide the market by a
demographic factor like
Answer:
income.
3 multiple choice options
Question:
3. The risks of a focus strategy include
Answer:
a competitor's ability to use its core competencies to out-focus the focuser by
serving an even more narrowly defined segment.
3 multiple choice options
Question:
4. New Balance Athletic Shoes target baby boomers' needs
for well-fitting shoes. The company is unique in that it
offers a very broad range of shoe widths. A realistic
potential risk New Balance runs in this focused
differentiation strategy includes the possibility that
Answer:
a competitor may be able to better use flexible manufacturing systems to make
shoes with an individualized fit.
3 multiple choice options
