C 963 UNIT 6: LEARNING CHECKS, QUIZZES, AND
UNIT TEST UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS
Question:
1. The minimal effects theory (Minimal effects theory holds
that media can have some effects on people, but it
doesn't have the kind of total control posited by
hypodermic theory.)
Answer:
Which of these theories states that the media has little or no effect on public
opinion?
Question:
2. A series of reports discusses the economic woes of the
country. (This series of reports would create a context in
which reports would be viewed negatively even if, for
example, they publicize a small positive growth rate.)
Answer:
What might prime a media story about the economy and influence viewers?
Question:
3. Report on the same topics as their peers rather than
uncovering new and interesting items that would require
more difficult original work. (Decreasing budgets
(especially for print journalists) have contributed to these
trends since original investigative reporting is costly and
time-consuming.)
Answer:
The term "pack journalism" describes the tendency of journalists to:
Question:
4. White House Office of Communications. (This office,
along with the White House Press Secretary, were
created to help generate consistent messaging from the
executive branch.)
Answer:
The need to create a cohesive message from all parts of the executive branch led
to creating the position of the:
, Question:
5. Cultivation theory ( This theory suggests that media, over
time, provides a frame of reference that viewers can use
in evaluating information.)
Answer:
Which theory about the media suggests that what people see or read creates
their own perception of reality?
Question:
6. A report on a wave of identity theft cases that have been
ignored by government agencies. (Such a news story
deals with more than an isolated incident and suggests
by its very nature that government agencies should be
more involved in dealing with the issue of identity theft.)
Answer:
Which situation would be an example of direct agenda setting by the media?
Question:
7. Providing an endorsement for one candidate in an
upcoming election (This would be an example of the
media outlet attempting to directly influence the political
actions of its viewers or readers.)
Answer:
Which action is an example of direct persuasion by the media?
Question:
8. Framing is the process of giving context or background in
the way a news story is portrayed.
Answer:
In political media, what is framing?
Question:
9. Discussing a politically embarrassing story and providing
details on previous experiences of the candidate that are
similar
Answer:
Which action is an example of framing by the media?
UNIT TEST UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS
Question:
1. The minimal effects theory (Minimal effects theory holds
that media can have some effects on people, but it
doesn't have the kind of total control posited by
hypodermic theory.)
Answer:
Which of these theories states that the media has little or no effect on public
opinion?
Question:
2. A series of reports discusses the economic woes of the
country. (This series of reports would create a context in
which reports would be viewed negatively even if, for
example, they publicize a small positive growth rate.)
Answer:
What might prime a media story about the economy and influence viewers?
Question:
3. Report on the same topics as their peers rather than
uncovering new and interesting items that would require
more difficult original work. (Decreasing budgets
(especially for print journalists) have contributed to these
trends since original investigative reporting is costly and
time-consuming.)
Answer:
The term "pack journalism" describes the tendency of journalists to:
Question:
4. White House Office of Communications. (This office,
along with the White House Press Secretary, were
created to help generate consistent messaging from the
executive branch.)
Answer:
The need to create a cohesive message from all parts of the executive branch led
to creating the position of the:
, Question:
5. Cultivation theory ( This theory suggests that media, over
time, provides a frame of reference that viewers can use
in evaluating information.)
Answer:
Which theory about the media suggests that what people see or read creates
their own perception of reality?
Question:
6. A report on a wave of identity theft cases that have been
ignored by government agencies. (Such a news story
deals with more than an isolated incident and suggests
by its very nature that government agencies should be
more involved in dealing with the issue of identity theft.)
Answer:
Which situation would be an example of direct agenda setting by the media?
Question:
7. Providing an endorsement for one candidate in an
upcoming election (This would be an example of the
media outlet attempting to directly influence the political
actions of its viewers or readers.)
Answer:
Which action is an example of direct persuasion by the media?
Question:
8. Framing is the process of giving context or background in
the way a news story is portrayed.
Answer:
In political media, what is framing?
Question:
9. Discussing a politically embarrassing story and providing
details on previous experiences of the candidate that are
similar
Answer:
Which action is an example of framing by the media?
