BUSML 3150 CHAPTER 12 UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Question:
1. ________ are the four promotion mix tools used by marketers
to communicate customer value.
Answer:
Advertising, public relations, personal selling, and sales promotion
Question:
2. Stories, sponsorships, events, and webpages are a part of
which type of promotional tool?
Answer:
Public relations
Question:
3. A company's total promotion mix, also called its
marketing communications mix, consists of a specific
blend of the four major promotion tools: ________.
Answer:
Advertising, personal selling, sales promotion, and public relations
Question:
4. A company may use the promotion mix, also called its
marketing communications mix, to ___________.
Answer:
Engage customers, persuasively communicate customer value, and build
customer relationships
Question:
5. Which of the following is an example of sales
promotions?
Answer:
Displays
QUESTIONS AND CORRECT ANSWERS
Question:
1. ________ are the four promotion mix tools used by marketers
to communicate customer value.
Answer:
Advertising, public relations, personal selling, and sales promotion
Question:
2. Stories, sponsorships, events, and webpages are a part of
which type of promotional tool?
Answer:
Public relations
Question:
3. A company's total promotion mix, also called its
marketing communications mix, consists of a specific
blend of the four major promotion tools: ________.
Answer:
Advertising, personal selling, sales promotion, and public relations
Question:
4. A company may use the promotion mix, also called its
marketing communications mix, to ___________.
Answer:
Engage customers, persuasively communicate customer value, and build
customer relationships
Question:
5. Which of the following is an example of sales
promotions?
Answer:
Displays
