BUSML 3150 CHAPTER 10 UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Question:
1. Which of the following statements is correct regarding
supply chains and the value delivery network?
Answer:
A company's channel decisions directly impact all other marketing decisions.
Question:
2. Marketing channels perform many key functions. Which
of the following is NOT one of those key functions?
Answer:
Manufacturing
Question:
3. Most producers use intermediaries by forging a
marketing channel (or distribution channel) to bring
products and services to the consumer or business user.
They do this because of _________, specialization, and scale
of operation.
Answer:
The intermediaries' contacts and experience
Question:
4. Which of the following is a reason that producers use
marketing channels and channel intermediaries?
Answer:
Marketing channel members are able to transform the assortments of products
made by producers into the assortments wanted by consumers.
Question:
5. A direct marketing channel has ________ intermediary
level(s).
Answer:
Zero
, Question:
6. Other functions of marketing channel members include
helping to fulfill the completed transactions by offering
_____________.
Answer:
Physical distribution, financing, and risk taking
Question:
7. What is a vertical marketing system (VMS)?
Answer:
A channel arrangement in which producers, wholesalers, and retailers act as a
unified system
Question:
8. Which of the following statements is true regarding
channel organization?
Answer:
Channel members are dependent on each other for the overall success of the
channel.
Question:
9. Distribution channels are complex ___________ in which
people and companies interact to accomplish individual,
company, and channel goals.
Answer:
Behavioral systems
Question:
10. A(n) ________ consists of independent firms at different
levels of production and distribution that join together
through contracts to obtain more economies or sales
impact than each could achieve alone.
Answer:
Contractual VMS
Question:
11. Large retailers like Walmart have enormous channel
control due to their size and power. Which type of
channel arrangement does this represent?
Answer:
Administered vertical marketing system (VMS)
QUESTIONS AND CORRECT ANSWERS
Question:
1. Which of the following statements is correct regarding
supply chains and the value delivery network?
Answer:
A company's channel decisions directly impact all other marketing decisions.
Question:
2. Marketing channels perform many key functions. Which
of the following is NOT one of those key functions?
Answer:
Manufacturing
Question:
3. Most producers use intermediaries by forging a
marketing channel (or distribution channel) to bring
products and services to the consumer or business user.
They do this because of _________, specialization, and scale
of operation.
Answer:
The intermediaries' contacts and experience
Question:
4. Which of the following is a reason that producers use
marketing channels and channel intermediaries?
Answer:
Marketing channel members are able to transform the assortments of products
made by producers into the assortments wanted by consumers.
Question:
5. A direct marketing channel has ________ intermediary
level(s).
Answer:
Zero
, Question:
6. Other functions of marketing channel members include
helping to fulfill the completed transactions by offering
_____________.
Answer:
Physical distribution, financing, and risk taking
Question:
7. What is a vertical marketing system (VMS)?
Answer:
A channel arrangement in which producers, wholesalers, and retailers act as a
unified system
Question:
8. Which of the following statements is true regarding
channel organization?
Answer:
Channel members are dependent on each other for the overall success of the
channel.
Question:
9. Distribution channels are complex ___________ in which
people and companies interact to accomplish individual,
company, and channel goals.
Answer:
Behavioral systems
Question:
10. A(n) ________ consists of independent firms at different
levels of production and distribution that join together
through contracts to obtain more economies or sales
impact than each could achieve alone.
Answer:
Contractual VMS
Question:
11. Large retailers like Walmart have enormous channel
control due to their size and power. Which type of
channel arrangement does this represent?
Answer:
Administered vertical marketing system (VMS)
