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Marketing Management 4th EditionMark Johnston Greg Marshall
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1) A commonly held misconception about marketing is that it is all about advertising a
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nd selling. Gt
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Learning Objective : 01-
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01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
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Marketing Management DefinedGt Gt
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iculty : 1 Easy Gradable
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: automatic
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Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
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2) Marketing is relevant only to people in the organization who work directly in the marketi
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ng department.
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01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
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Marketing Management DefinedGt Gt
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Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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,3) The American Marketing Association defines marketing as “the activity, set of institution
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s, and processes for creating, communicating, delivering, and exchanging offerings that
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have value for customers, clients, partners, and society at large.”
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Topic : Marketing and Marketing Management Define
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d Bloom's : Remember
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Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con Gradable : automat
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Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
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4) Peter Drucker stated that since it is the customer who defines value, the business enterpri
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se has only two business functions: marketing and innovation.
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Remember
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Topic : The Concept of Customer Value
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Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con Gradable : automat
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Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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5) Sustainability refers to business practices that prolong the life cycle of a product.
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Topic : Marketing and Marketing Management Defined
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Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con AACSB : Ethics
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Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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, 6) Firms that are stuck in a production orientation mentality likely will have great difficul
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ty competing successfully for customers.
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AACSB : Analytical Thinking Accessi
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03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
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on of Marketing
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Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
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\hen Henry Ford said, “People can have the Model T in any color—
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so long that it’s black,” he was reflecting a sales orientation.
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AACSB : Analytical Thinking Accessi
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Understand
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03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
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on of Marketing
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Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
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7) Don Peppers and Martha Rogers popularized the term one-to-
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one marketing. Some firms come close to one-to-
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e customer choices.
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Version 1 Gt 4
Gt 1
,TEST BANK FOR Gt Gt
Marketing Management 4th EditionMark Johnston Greg Marshall
Gt Gt Gt Gt Gt Gt
Chapter 1 Gt
Student name: Gt
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
Gt Gt Gt Gt Gt Gt Gt Gt Gt Gt Gt Gt Gt Gt Gt
1) A commonly held misconception about marketing is that it is all about advertising a
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nd selling. Gt
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⊚ G t true
⊚ G t false
Question Details Gt
AACSB : Analytical Thinking Accessi
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bility : Keyboard Navigation
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Learning Objective : 01-
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01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
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Marketing Management DefinedGt Gt
Bloom's : Remember Diff
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iculty : 1 Easy Gradable
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: automatic
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Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
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2) Marketing is relevant only to people in the organization who work directly in the marketi
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ng department.
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AACSB : Analytical Thinking Accessi
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Understand
Difficulty : 2 Medium Gt Gt Gt
Learning Objective : 01-
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01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
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Marketing Management DefinedGt Gt
Gradable : automatic Gt Gt
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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,3) The American Marketing Association defines marketing as “the activity, set of institution
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s, and processes for creating, communicating, delivering, and exchanging offerings that
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have value for customers, clients, partners, and society at large.”
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3) Gt
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Question Details Gt
AACSB : Analytical Thinking Accessi
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bility : Keyboard Navigation
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Topic : Marketing and Marketing Management Define
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d Bloom's : Remember
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Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con Gradable : automat
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ic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
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4) Peter Drucker stated that since it is the customer who defines value, the business enterpri
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se has only two business functions: marketing and innovation.
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4) Gt
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Question Details Gt
AACSB : Analytical Thinking Accessi
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bility : Keyboard Navigation Bloom's :
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Remember
Difficulty : 1 Easy Gt Gt Gt
Topic : The Concept of Customer Value
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Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con Gradable : automat
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ic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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5) Sustainability refers to business practices that prolong the life cycle of a product.
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5) Gt
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Accessibility : Keyboard Navigation Bl
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oom's : Understand
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Topic : Marketing and Marketing Management Defined
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Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con AACSB : Ethics
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Gradable : automatic Gt Gt
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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, 6) Firms that are stuck in a production orientation mentality likely will have great difficul
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ty competing successfully for customers.
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6) Gt
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Question Details Gt
AACSB : Analytical Thinking Accessi
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Understand
Difficulty : 2 Medium Gt Gt Gt
Learning Objective : 01-
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03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
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on of Marketing
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Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
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\hen Henry Ford said, “People can have the Model T in any color—
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so long that it’s black,” he was reflecting a sales orientation.
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6) Gt
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Question Details Gt
AACSB : Analytical Thinking Accessi
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Understand
Difficulty : 2 Medium Gt Gt Gt
Learning Objective : 01-
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03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
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on of Marketing
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Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
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7) Don Peppers and Martha Rogers popularized the term one-to-
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one marketing. Some firms come close to one-to-
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one marketing by combining flexible manufacturing with flexible marketing to enhanc
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e customer choices.
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