MNG3702
JUNE/JULY
2021
FINAL EXAM MEMO
1|Page
, QUESTION 1
Strategic Map for Eli Lilly and Company
NOTES:
Your strategy map should look like this.
The left column represents Kaplan and Norton’s BSC 4 dimensions. DO NOT change those.
You can only change any or all of the items in circles, where you feel necessary. These
represent Eli Lilly’s strategic objectives as given by the case study, per BSC dimension.
N.B: The case study does not give Eli Lilly’s strategic objectives explicitly. You have to
come up with these from their vision and mission if you feel you need to add to the ones
already on the given map.
QUESTION 2
The concept of a learning organisation entails the ability to think continually about strategy &
to create synergy by sharing knowledge and ideas, and by generating actions that will
contribute positively to the whole organisation. Organisational learning takes place as
information is shared and meaning is created by means of interactions between individuals,
technology and processes. The process starts with individuals learning, then learning is
2|Page
JUNE/JULY
2021
FINAL EXAM MEMO
1|Page
, QUESTION 1
Strategic Map for Eli Lilly and Company
NOTES:
Your strategy map should look like this.
The left column represents Kaplan and Norton’s BSC 4 dimensions. DO NOT change those.
You can only change any or all of the items in circles, where you feel necessary. These
represent Eli Lilly’s strategic objectives as given by the case study, per BSC dimension.
N.B: The case study does not give Eli Lilly’s strategic objectives explicitly. You have to
come up with these from their vision and mission if you feel you need to add to the ones
already on the given map.
QUESTION 2
The concept of a learning organisation entails the ability to think continually about strategy &
to create synergy by sharing knowledge and ideas, and by generating actions that will
contribute positively to the whole organisation. Organisational learning takes place as
information is shared and meaning is created by means of interactions between individuals,
technology and processes. The process starts with individuals learning, then learning is
2|Page
