Test Bank for: Management Information Systems: Managing the Digital Firm, 16th Edition By Kenneth C. Laudon, Jane P. Laudon.

Test Bank
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,Test Bank for: Management Information Systems: Managing the Digital
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oo Firm, 16th Edition By Kenneth C. Laudon, Jane P. Laudon.
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Management Information Systems: Managing the Digital Firm, 15e (Laudon)
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oo Chapter 1 oo o o Information Systems in Global Business Today oo oo oo oo oo




1) Which of the following is not one of the six strategic business objectives of
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information systems?
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A) New products and services
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B) Improved decision making oo oo




C) Competitive advantage oo




D) Improved employee morale oo oo




E) Survival
Answer:
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oo D
Difficulty: o o Challenging
AACSB: o o Information technology oo




LO: 1-1: How are information systems transforming business, and why are they so essential
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for running and managing a business today?
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2) Verizon's use of a web-based digital dashboard to provide managers with precise real-
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time information enabled it to improve which of the following?
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A) Compliance with regulations oo oo




B) Managerial decision making oo oo




C) Efficiency in creation of new products oo oo oo oo oo




D) Employee morale oo




E) Intimacy with its suppliers oo oo oo




oo Answer: B o o




Difficulty: o o Challenging
AACSB: o o Information technology oo




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,LO: 1-1: How are information systems transforming business, and why are they so essential
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for running and managing a business today?
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3) Which of the following may lead to competitive advantage?
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1. New products, services, and business models;
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, 2. Charging less for superior products; oo oo oo oo




3. Responding to customers in real time oo oo oo oo oo




A) 1 only oo




B) 1 and 2 oo oo




C) 2 and 3 oo oo




D) 1 and 3 oo oo




E) 1, 2, and 3 oo oo oo




oo Answer: E o o




Difficulty: Challenging o o




oo AACSB: Analytical thinking o o oo




LO: 1-1: How are information systems transforming business, and why are they so essential
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for running and managing a business today?
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4) A firm that invests in an information system because it is a necessity of doing business
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does so because it is seeking to achieve which of the following business objectives?
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A) Operational excellence oo




B) Improved decision making oo oo




C) Competitive advantage oo




D) Customer intimacy oo




E) Survival
Answer:
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o o E
Difficulty: o o Moderate
AACSB: o o Information technology oo




LO: 1-1: How are information systems transforming business, and why are they so essential
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for running and managing a business today?
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5) The Mandarin Oriental's use of computer systems to keep track of guests' preferences
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is an example of which of the following?
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A) Improved flexibility oo




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