APRD 1003 AD AND PR FINAL STUDY GUIDE QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2026

APRD 1003 AD AND PR FINAL STUDY GUIDE QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2026 Edelman Trust Barometer - Answers The Global Annual survey that measures trust in Businesses, Government, Media, and Nonprofits Press Agentry/publicity - Answers One sided- Hype and publicity at all costs 1800's US Edelman Trust Barometer - Answers The Global Annual survey that measures trust in Businesses, Government, Media, and Nonprofits Press Agentry/publicity - Answers One sided- Hype and publicity at all costs 1800's US Public information model - Answers One-sided - Truth and Accuracy in the equation. 2-Way Asymmetrical Model - Answers Uses communication to negotiate with the public, revoes lieing, and takes polls. Companies still try and persuade the customers 2-Way Symmetrical Model - Answers Uses communication and active dialogue with the public to remove conflict and promote mutual understanding Ethics - Answers Crisis Management PRSA Code of Ethics - Answers A list of values for PR practitioners. Advocacy, honesty, expertise, loyalty, and fairness Utilitarianism - Answers The most good for the most amount of people Absolutism - Answers The rules are the rules no matter what Astroturfing - Answers creating a movement controlled by a large organization or group designed to look like a citizen-founded, grassroots campaign. Greenwashing - Answers exploiting a consumer by dishonestly marketing products or services as environmentally friendly, with the goal of gaining public approval and sales Corporate social responsibility (CSR) - Answers companies taking responsibility to their impact on society. P.T Barnum - Answers father of PR, did the circus and publicity stunts and Press agentry. 1800's, westward expansion in the US Ivy Lee - Answers Public information model. The Rail Road Price Hikes Edward Bernays - Answers Torches of Freedom movement. Social science and behavioral psychology. Ida B. Wells - Answers Princess of PR. Women's rights PR Media Relations - Answers Managing relationships with journalists and media outlets to gain coverage. Pitching - Answers Persuading journalists or outlets to cover a story. Measurement - Answers Assessing the results or impact of PR efforts. Advertising Value Equivalence (AVE) - Answers A calculation comparing earned media to the cost of buying the same ad space. Impressions - Answers The number of times content is seen or displayed. Tone Analysis - Answers Measuring whether coverage is positive, negative, or neutral. Message Visibility - Answers How prominently a story or key message appears in media. Issues Management - Answers Identifying and addressing emerging issues before they escalate. Crisis Communication - Answers Pre-crisis (preparation), crisis (response), post-crisis (recovery). Issue Life Cycle - Answers The stages an issue passes through: potential, emerging, current, crisis, dormant. Corporate Communication - Answers Coordinating internal and external communication to support the organization's image and goals. Internal Communication - Answers Communication within the organization to keep employees informed and aligned. Employee Communication - Answers Efforts to motivate, engage, and inform staff. Community Relations - Answers Building positive relationships with local or broader communities. Financial Communication - Answers Sharing financial information and performance with stakeholders. Investor Relations - Answers Managing relationships and communication with investors and shareholders. Hatch Act - Answers Restricts government employees from political activity. Gillett Amendment - Answers Bans using federal funds for unauthorized publicity or propaganda. Lobbying - Answers Attempting to influence government decisions or policy. Public Affairs - Answers Managing relationships between an organization and government or policy groups. Public Information - Answers Providing factual information to the public about government actions or programs. Government Relations - Answers Building relationships and communicating with government officials on behalf of an organization. Political Communication - Answers Messaging used to influence public opinion or elections. Strategic vs. Tactical PR - Answers Strategic = long-term and goal-driven; Tactical = short-term and task-based. Integrated Marketing Communications (IMC) - Answers A unified approach to coordinating all marketing communications to deliver a consistent message across media. Importance of IMC - Answers Creates consistency, svoids mixed messaging, and strengthen brand image How ad fits in the broader IMC mix - Answers ad supports and amplifies PR, sales, promotion, direct marketing, and digital , and social media Ad strategy process - Answers a structured approach to deciding what an add should say, to whom, and how Steps of an ad strategy - Answers situation analysis - target audience - objectives - key message - creative execution - media planning What goes into a good ad - Answers clear message, strong creative idea, audience reach. Creative execution - Answers The way an advertising idea is visually and verbally presented Account planner - Answers Researches consumers and develops strategy Copywriter - Answers Writes headlines slogans scripts and ad copy Art director - Answers Designs the visual look and layout of the ad Creative director - Answers Oversees and approves the creative work Producer - Answers Manages budgets schedules and production logistics Art director vs copywriter - Answers Art director handles visuals while copywriter handles words Creative team collaboration - Answers Art directors and copywriters work together to deliver one idea Advertising process - Answers Brief concept storyboard or script production editing and placement Storyboard - Answers Visual outline of scenes for an ad Script - Answers Written dialogue and action for audio or video ads Layout - Answers Arrangement of text images and space in an ad Presenter execution - Answers Uses a spokesperson to deliver the message Lifestyle execution - Answers Shows the product fitting into a desired lifestyle Animation execution - Answers Uses animated visuals instead of live action Problem solution execution - Answers Shows a problem followed by how the product solves it Visual reminder - Answers Image that reinforces brand recognition Mnemonic device - Answers Jingle slogan or symbol that aids memory Humor - Answers Uses comedy to attract attention and liking Comparison advertising - Answers Compares a product to competitors Metaphor - Answers Uses symbolism to represent the product Traditional media - Answers Print radio and television Print media - Answers Magazines and newspapers with strong visuals and credibility Audio media - Answers Radio podcasts and streaming audio ads Video media - Answers TV streaming OTT and YouTube advertising Media pricing - Answers Cost based on audience size placement timing and demand Circulation - Answers Number of copies distributed in print media Ratings - Answers Percentage of households watching or listening CPM - Answers Cost per one thousand impressions Impressions - Answers Total number of times an ad is displayed Nielsen - Answers Company that measures TV and radio audiences Nielsen measurement - Answers Ratings shares reach and viewing behavior Dayparts - Answers Time blocks in TV or radio programming Daypart implications - Answers Affects audience size cost and effectiveness Digital media - Answers Advertising delivered through internet-based platforms Digital vs traditional media - Answers Digital offers better targeting tracking and interactivity