APRD 1003 EXAM 1 QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2026

APRD 1003 EXAM 1 QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2026 Public Relations (PR) - Answers A strategic communication process that builds mutually beneficial relationships between organizations and their publics. PRSA - Answers Largest PR organization? Edelman Trust Barometer - Answers Business is seen as competent and ethical Should leverage its comparative advantage to inform debate and delivered solution on climate Business has the highest trust Press Agentry/Publicity - Answers The goal: to get publicity... at all costs... It's a type of one-way communication 1800s → The Golden Age of Press Agentry Davy Crockett, Daniel Boone, Annie Oakley, Buffalo Bill Publicity Stunt - Answers Generating positive, media attention (Ex- McDonalds flipping their M to W for International Women's day) Public Information Model - Answers This model highlights the needs of others in its ethical consideration One-way communication, truth and accuracy PR moves beyond publicists and promoters Rise in the use of opinion research to develop strategic plans Strategies and tactics of become important Goal to accomplish defined business objectives - not just publicity! Not using formal research to guide tactics 2-Way Asymmetrical Model - Answers Use of audience research to craft persuasive messages to influence public behavior Conducts formal research and uses feedback to improve persuasive efforts for the benefit of the organization Doesn't change the org's policies or views Goal: Get the public to adopt the org's POV 2-Way Symmetrical Model - Answers Uses dialogue to create and sustain mutually beneficial relationships between an organization and its key stakeholders → The Ideal* Minimize power imbalances between org/public Social responsibility perspective Stakeholders + Society + Organizination Ethics - Answers The study of what is morally right and wrong, what's fair and unfair, and how we should make decisions. PRSA Code of Ethics - Answers Critiques of using these ethics? Hard to enforce all of them (Grey area, vague terms) There's no training on it NOT CRITIQUES: NOT POPULAR, OUTDATED Utilitarianism - Answers Doing what's the best for the biggest number of people Absolutism - Answers Sticking to "the rule" to what is set Agent-Based - Answers Making a decision based on your own values/expertise Personal Framework - Answers Define the issue, Identify stakeholders, Define and evaluate options, Make and justify a decision Astroturfing - Answers The practice of publishing opinions or comments on the internet, in the media, etc. that appear to come from ordinary members of the public but actually come from a particular company or political group, as a way to make it seem that a product, policy, opinion, etc. is popular or has public support. Greenwashing - Answers Misleading the public to believe that a company or other entity is doing more to protect the environment than it is. Greenwashing promotes false solutions to the climate crisis that distract from and delay credible action. Corporate Social Responsibility - Answers The sum of the voluntary actions taken by a company to address the economic, social and environmental impacts of its business operations and the concerns of its principal stakeholders. Corporate Philanthropy - Answers Charitable giving by an organization This might be a one-off; not necessarily tied into the business's strategy. NOT CSR Community Relations - Answers Fostering and maintaining strategic relationships with community members