MARKETING 201 EXAM 1 UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Question:
MARKETING 201 EXAM 1 UPDATED
CORRECT ANSWERS
An organization's initial purchase of an item
new problem
New Task Purchase (type of purchase
1
decision)
Answer:
ACTUAL QUESTIONS AND
to be used to perform a new job or solve a
, Stars (BCG Matrix)
2
Question:
Stars (BCG Matrix)
Answer:
-upper left quadrant) occur in high-growth markets and are high market share
products.
-often require a heavy resource investment in such things as promotions and new
production facilities to fuel their rapid growth.
-As their market growth slows, starts will migrate from heavy users of resources to
heavy generators of resources and become cash cows.
- ex: uber
Question:
Cash Cows (BCG Matrix)
Answer:
-(lower left quadrant) are in low-growth markets but are high market share
products
-these products have already received heavy investments to develop their high
market share, they have excess resources that can be spun off to those products
that need it. EX: the firm may decided to use the excess resources generated by
the cash cow Brand to fund products in the question mark quadrant.
Question:
Question Marks (BCG Matrix)
Answer:
- (upper right quadrant) appear in high-growth markets but have relatively low
market shares
-they are often the most managerially intensive products in that they require
significant resources to maintain and potentially increase their market share.
-Managers must decide whether to infuse question marks with resources
generated by the cash cows, so that they can become stars, or withdraw
resources and eventually phase out the products.
Question:
Dogs (BCG Matrix)
Answer:
-(lower right quadrant) are in low-growth markets and have relatively low market
shares. Although they may generate enough resources to sustain themselves,
dogs are not designed for "stardom" and should be phased out unless they are
needed to complement or boost the sales of another product or for competitive
purposes.
-ex: Animal Health area in Bayer HealthCare
Question:
QUESTIONS AND CORRECT ANSWERS
Question:
MARKETING 201 EXAM 1 UPDATED
CORRECT ANSWERS
An organization's initial purchase of an item
new problem
New Task Purchase (type of purchase
1
decision)
Answer:
ACTUAL QUESTIONS AND
to be used to perform a new job or solve a
, Stars (BCG Matrix)
2
Question:
Stars (BCG Matrix)
Answer:
-upper left quadrant) occur in high-growth markets and are high market share
products.
-often require a heavy resource investment in such things as promotions and new
production facilities to fuel their rapid growth.
-As their market growth slows, starts will migrate from heavy users of resources to
heavy generators of resources and become cash cows.
- ex: uber
Question:
Cash Cows (BCG Matrix)
Answer:
-(lower left quadrant) are in low-growth markets but are high market share
products
-these products have already received heavy investments to develop their high
market share, they have excess resources that can be spun off to those products
that need it. EX: the firm may decided to use the excess resources generated by
the cash cow Brand to fund products in the question mark quadrant.
Question:
Question Marks (BCG Matrix)
Answer:
- (upper right quadrant) appear in high-growth markets but have relatively low
market shares
-they are often the most managerially intensive products in that they require
significant resources to maintain and potentially increase their market share.
-Managers must decide whether to infuse question marks with resources
generated by the cash cows, so that they can become stars, or withdraw
resources and eventually phase out the products.
Question:
Dogs (BCG Matrix)
Answer:
-(lower right quadrant) are in low-growth markets and have relatively low market
shares. Although they may generate enough resources to sustain themselves,
dogs are not designed for "stardom" and should be phased out unless they are
needed to complement or boost the sales of another product or for competitive
purposes.
-ex: Animal Health area in Bayer HealthCare
Question:
