MARK 3336 EXAM 2 UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS

MARK 3336 EXAM 2 UPDATED ACTUAL QUESTIONS
AND CORRECT ANSWERS
Question:
Which of the following correctly defines the consumer■
market?
A.
Individuals and households that buy goods and services
for personal consumption
Your answer is correct.B.
Consumers who spend more than■ $5,000 yearly on
goods and services
C.
Consumers and the resellers who consumers buy their
products from
D.
Consumers and the businesses who sell to them
E.
Manufacturers, resellers, and consumers
Answer:
A

Question:
Which of the following statements is correct regarding
consumer buying■ decisions?
A.
A■ buyer's characteristics such as age and income have
little influence on buying decisions.
B.
The easiest part of studying buying decisions is
determining the whys behind consumer buying behavior.
C.
Consumers are often unaware of what influences their
purchases.
D.
The consumer buying decision process is of little interest
to marketers.
E.
Marketers are interested in what and where consumers■
buy, but not how much they buy.
Answer:
C

Question:
According to the simple model of buyer■ behavior, what is
in a■ buyer's black■ box?

,A.
The four Ps
B.
The■ buyer's response
C.
Postpurchase behavior
D.
The■ buyer's characteristics and the■ buyer's decision
process
E.
Cultural forces
Answer:
D

Question:
What are the three cultural factors that influence
consumer buyer■ behavior?
A.
Culture, subculture, and lifestyle
B.
Culture, subculture, and family
C.
Culture, social■ class, and lifestyle
D.
Culture, family, and lifestyle
E.
Culture, subculture, and social class
Answer:
E

Question:
According to the■ text, what is the most basic cause of a■
person's wants and■ behaviors?
A.
Occupation
B.
Personality
C.
Income
D.
Lifestyle
E.
Culture
Answer:
E

Question:

,Which of the following statements regarding American
subcultural groups is■ correct?
A.
Hispanics are generally not family oriented.
B.
African American consumers are price■ conscious, so they
are less motivated by quality and selection.
C.
Brands are of little importance to African American
consumers.
D.
Hispanic culture is homogenous and does not have
subcultures within it.
E.
Asian Americans are the most affluent U.S. demographic
segment.
Answer:
E

Question:
Which of the following correctly identifies the social
factors that influence consumer buyer■ behavior?
A.
Family, social■ networks, social■ class, and subculture
B.
Small groups■, ■family, social■ class, and lifestyle
C.
Small■ groups, social■ networks, social■ class, and
subculture
D.
Small groups■, social■ networks, ■family, and social class
E.
Small groups■, social■ networks, ■family, and social roles and
status
Answer:
E

Question:
What are the four general characteristics that influence
consumer■ purchases?
A.
Cultural■ characteristics, technological■ characteristics,
social■ characteristics, and personal characteristics
B.
Technological■ characteristics, social■ characteristics,
personal■ characteristics, and the buyer decision process
C.
Cultural■ characteristics, social■ characteristics,

, demographic■ characteristics, and the buyer decision
process
D.
Economic■ characteristics, technological■ characteristics,
demographic■ characteristics, and political characteristics
E.
Cultural■ characteristics, social■ characteristics, personal■
characteristics, and psychological characteristics
Answer:
E

Question:
A purse■ company's ads feature the cast of a popular
reality show. Product sales increase significantly among
the fans. From the■ fans' viewpoint, the cast is■ a(n) __________.
A.
reference group
B.
social network
C.
membership group
D.
subculture
E.
opinion leader
Answer:
A

Question:
Which of the following is a personal factor that influences
a■ consumer's buying■ behavior?
A.
Occupation
B.
Learning
C.
Family
D.
Social class
E.
Motivation
Answer:
A

Question:
Which of the following statements is correct regarding
the influence of personal factors on buyer■ behavior?