WGU D077 CONCEPTS IN MARKETING SALES
AND CUSTOMER CONTACT OBJECTIVE
ASSESSMENT ACTUAL QUESTIONS AND
CORRECT ANSWERS
◉ What is the main function of marketing?
Answer: Bringing value to customers
◉ Which set of connections is created by marketers to generate
value?
Answer: Between customers and products
◉ Business cycle phases
Answer: expansion, peak, contraction, and trough
◉ The director plans to post the menu for the day by 5:00 each
morning. This information will include the nutrition facts associated
with breakfast, lunch, and dinner, and describe the standards used in
the meal preparation.
Which activity is the community center using to create value
through its menu marketing?
Answer: Creating awareness of fresh meals
,◉ The community center is the first in the city to offer freshly
prepared meals in partnership with the food warehouse.
Which stage of the product life cycle do the meals represent to the
community?
Answer: Introduction
◉ The director plans to design and implement a marketing
campaign.
Which example describes the director's primary goal for the
marketing campaign?
Answer: Promoting awareness of its food offerings
◉ What is one example of an uncontrollable element of the
community center's marketing environment?
Answer: Citizen participation in meals
◉ The director researches the reason for the community's food
insecurity and learns that companies closed during the recent
recession and left individuals without jobs. This unemployment has
created significant food insecurity among those who remain without
stable incomes.
Which element of the PEST analysis is the community center
responding to by creating its meal program?
,Answer: Economic needs of community citizens
◉ Which ethical consideration in marketing is illustrated by the
community center's meal program?
Answer: Offering food to everyone
◉ During a meeting, a marketing department describes the sales
goals for the year, the target markets selected, and the actions the
department will undertake to reach these goals.
Which portion of the marketing planning process was discussed
during this meeting?
Answer: Marketing strategy
◉ SWOT Analysis
Answer: examines the internal (controllable) and external
(uncontrollable) factors that impact the organization and its
strategies.
◉ SWOT internal factors
Answer: strengths and weaknesses, controllable. ex: financial
resources, technical resources, human resources, product lines.
◉ SWOT external factors
, Answer: opportunities and threats, uncontrollable. ex: tech
innovations, competition, economy, government policies, legal
judgements, social trends.
◉ two benefits of SWOT analysis
Answer: it encourages realistic planning, and it improves an
organization's ability to forecast future events.
◉ The BCG matrix considers two different aspects of a business unit
or product:
Answer: What is the current market share? and What is the market's
growth potential?
◉ BCG matrix four quadrants
Answer: dog, cash cow, question mark, star
◉ BCG Dog
Answer: low growth potential and a small, mature market. divest or
harvest, no new funds.
◉ BCG Cash Cow
Answer: has high market share and is in a slow-growing industry. It
is bringing in more money than is being invested in it, but it does not
AND CUSTOMER CONTACT OBJECTIVE
ASSESSMENT ACTUAL QUESTIONS AND
CORRECT ANSWERS
◉ What is the main function of marketing?
Answer: Bringing value to customers
◉ Which set of connections is created by marketers to generate
value?
Answer: Between customers and products
◉ Business cycle phases
Answer: expansion, peak, contraction, and trough
◉ The director plans to post the menu for the day by 5:00 each
morning. This information will include the nutrition facts associated
with breakfast, lunch, and dinner, and describe the standards used in
the meal preparation.
Which activity is the community center using to create value
through its menu marketing?
Answer: Creating awareness of fresh meals
,◉ The community center is the first in the city to offer freshly
prepared meals in partnership with the food warehouse.
Which stage of the product life cycle do the meals represent to the
community?
Answer: Introduction
◉ The director plans to design and implement a marketing
campaign.
Which example describes the director's primary goal for the
marketing campaign?
Answer: Promoting awareness of its food offerings
◉ What is one example of an uncontrollable element of the
community center's marketing environment?
Answer: Citizen participation in meals
◉ The director researches the reason for the community's food
insecurity and learns that companies closed during the recent
recession and left individuals without jobs. This unemployment has
created significant food insecurity among those who remain without
stable incomes.
Which element of the PEST analysis is the community center
responding to by creating its meal program?
,Answer: Economic needs of community citizens
◉ Which ethical consideration in marketing is illustrated by the
community center's meal program?
Answer: Offering food to everyone
◉ During a meeting, a marketing department describes the sales
goals for the year, the target markets selected, and the actions the
department will undertake to reach these goals.
Which portion of the marketing planning process was discussed
during this meeting?
Answer: Marketing strategy
◉ SWOT Analysis
Answer: examines the internal (controllable) and external
(uncontrollable) factors that impact the organization and its
strategies.
◉ SWOT internal factors
Answer: strengths and weaknesses, controllable. ex: financial
resources, technical resources, human resources, product lines.
◉ SWOT external factors
, Answer: opportunities and threats, uncontrollable. ex: tech
innovations, competition, economy, government policies, legal
judgements, social trends.
◉ two benefits of SWOT analysis
Answer: it encourages realistic planning, and it improves an
organization's ability to forecast future events.
◉ The BCG matrix considers two different aspects of a business unit
or product:
Answer: What is the current market share? and What is the market's
growth potential?
◉ BCG matrix four quadrants
Answer: dog, cash cow, question mark, star
◉ BCG Dog
Answer: low growth potential and a small, mature market. divest or
harvest, no new funds.
◉ BCG Cash Cow
Answer: has high market share and is in a slow-growing industry. It
is bringing in more money than is being invested in it, but it does not
