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BUS 101 Final Exam questions with correct answers 2026/2027 Edition Graded A+ Marketing research -used to identify external opportunities and threats Market Segmentation -Dividing a market into distinct groups of buyers who have different needs, cha

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BUS 101 Final Exam questions with correct answers 2026/2027 Edition Graded A+ Marketing research -used to identify external opportunities and threats Market Segmentation -Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs Geographic segmentation -dividing a market based on the concentration of customers Customer Relationship Management (CRM) -the ongoing process of acquiring, maintaining, and growing profitable customer relationships by delivering unma

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BUS 1O1/102/202
BUS/110.
BUSINESS
wiseman 2026/2027 BUSINESS

, BUS 101 Final Exam questions with
correct answers 2026/2027 Edition
Graded A+

Marketing research - ✅✅used to identify external opportunities
and threats


Market Segmentation - ✅✅Dividing a market into distinct groups of
buyers who have different needs, characteristics, or behaviors, and
who might require separate products or marketing programs


Geographic segmentation - ✅✅dividing a market based on the
concentration of customers


Customer Relationship Management (CRM) - ✅✅the ongoing
process of acquiring, maintaining, and growing profitable customer
relationships by delivering unmatched value to create a long-term
loyalty


Demographic segmentation - ✅✅measurable characteristics about
people

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