MGT 6311 FINAL EXAM | COMPLETE QUESTIONS AND
VERIFIED ANSWERS | 2026 UPDATE | GRADED A+
• YouTube is the ____ most visited site on the internet . CORRECT ANSWER:
2nd
• _____ of all adults use YouTube . CORRECT ANSWER: 74% or roughly 3/4
• ____% of B2B decision makers use YouTube to research purchase . CORRECT
ANSWER: 51%
• ___% of all videos published are _______ long . CORRECT ANSWER: 56%;
less than 2 minutes
• 4 most common video types . CORRECT ANSWER: 1. Explainers
2. Product Demos
3. How-To
4. Testimonials
• ___% of Facebook videos are watched without ___________ . CORRECT
ANSWER: 85%; Sound
• ____ million users visit FB video platform every day . CORRECT ANSWER:
75
• ___% of IG users watch buy a product from a video ad . CORRECT ANSWER:
72
,• ___% view rate from LinkedIn video campaigns . CORRECT ANSWER: 82
• A view is considered a view on FB when _____________________ . CORRECT
ANSWER: it runs for at least 3 seconds
• When marketers include the word video in email subject line . CORRECT
ANSWER: A. open rates increase by 19%
B. CTR increase by 65%
C. unsubscribes decrease by 26%
D. All of the Above
• When a marketer includes a video in an email, CTR increases _____% .
CORRECT ANSWER: 200-300
• Generally, including videos have a roughly ____% increase on CVR .
CORRECT ANSWER: 100
• ___% of all consumer web traffic will be videos . CORRECT ANSWER: 80
• ___% of consumers indicate that they're willing to share videos with their friends
and peers . CORRECT ANSWER: 83
• ___% of the US internet audience watches online videos . CORRECT
ANSWER: 85
• Business Goal for Using Online Video . CORRECT ANSWER: Communication
- powerful medium, building trust, establishing credibility
Sales - lower barriers to purchasing online
, Lead Generation - promote offline sales transactions
Customer Service - Customer education and self-service
Promotion - create interest/engagement for brand offerings
• ___% of consumers would prefer watching a video to solve product related
problems as opposed to dealing with a person . CORRECT ANSWER: 68
• ___% of millennials find video helpful for comparison shopping . CORRECT
ANSWER: 74
• ___% of consumers state that video increases the chance they'll purchase a
product via mobile . CORRECT ANSWER: 40
• Video Content Tips . CORRECT ANSWER: 1. Capture attention early
2. Shorter is typically better, unless educational
3. Keep it casual
4. Maintain relevance
• Onsite Video . CORRECT ANSWER: Use of video on company's website
instead of YouTube, Social Media
• Why Onsite Video? . CORRECT ANSWER: Make website stickier - stay longer
Capture customer attention
Create buzz
Disseminate information more clearly
Build product/service interaction with a human interaction
Entice conversion/purchase
VERIFIED ANSWERS | 2026 UPDATE | GRADED A+
• YouTube is the ____ most visited site on the internet . CORRECT ANSWER:
2nd
• _____ of all adults use YouTube . CORRECT ANSWER: 74% or roughly 3/4
• ____% of B2B decision makers use YouTube to research purchase . CORRECT
ANSWER: 51%
• ___% of all videos published are _______ long . CORRECT ANSWER: 56%;
less than 2 minutes
• 4 most common video types . CORRECT ANSWER: 1. Explainers
2. Product Demos
3. How-To
4. Testimonials
• ___% of Facebook videos are watched without ___________ . CORRECT
ANSWER: 85%; Sound
• ____ million users visit FB video platform every day . CORRECT ANSWER:
75
• ___% of IG users watch buy a product from a video ad . CORRECT ANSWER:
72
,• ___% view rate from LinkedIn video campaigns . CORRECT ANSWER: 82
• A view is considered a view on FB when _____________________ . CORRECT
ANSWER: it runs for at least 3 seconds
• When marketers include the word video in email subject line . CORRECT
ANSWER: A. open rates increase by 19%
B. CTR increase by 65%
C. unsubscribes decrease by 26%
D. All of the Above
• When a marketer includes a video in an email, CTR increases _____% .
CORRECT ANSWER: 200-300
• Generally, including videos have a roughly ____% increase on CVR .
CORRECT ANSWER: 100
• ___% of all consumer web traffic will be videos . CORRECT ANSWER: 80
• ___% of consumers indicate that they're willing to share videos with their friends
and peers . CORRECT ANSWER: 83
• ___% of the US internet audience watches online videos . CORRECT
ANSWER: 85
• Business Goal for Using Online Video . CORRECT ANSWER: Communication
- powerful medium, building trust, establishing credibility
Sales - lower barriers to purchasing online
, Lead Generation - promote offline sales transactions
Customer Service - Customer education and self-service
Promotion - create interest/engagement for brand offerings
• ___% of consumers would prefer watching a video to solve product related
problems as opposed to dealing with a person . CORRECT ANSWER: 68
• ___% of millennials find video helpful for comparison shopping . CORRECT
ANSWER: 74
• ___% of consumers state that video increases the chance they'll purchase a
product via mobile . CORRECT ANSWER: 40
• Video Content Tips . CORRECT ANSWER: 1. Capture attention early
2. Shorter is typically better, unless educational
3. Keep it casual
4. Maintain relevance
• Onsite Video . CORRECT ANSWER: Use of video on company's website
instead of YouTube, Social Media
• Why Onsite Video? . CORRECT ANSWER: Make website stickier - stay longer
Capture customer attention
Create buzz
Disseminate information more clearly
Build product/service interaction with a human interaction
Entice conversion/purchase
