SAFE AGILE PRODUCT MANAGEMENT APM
EXAMPREP QUESTIONS AND DETAILED
SOLUTIONS
◉ Focuses on the who, what and why, Determines concepts,
opinions and values, assesses value provided and what
internal/external customers will pay, influences marketing and sales
is what research area?
Answer: Market Research
◉ Focuses on the how, observes and evaluates what customers and
users do, determines how customers use or will use the product,
influences capabilities and features is what research area?
Answer: User research
◉ What research area generally aligns to long-term product
development planning horizons?
Answer: Market research
◉ T or F. Continuous exploration is market research
Answer: True
◉ What are the 5 populations of diffusion of innovation?
,Answer: Innovators, early adopters, early majority, later majority
and laggards
◉ What kind of data is: Previously collected and published data, and
may or may not address specific questions
Answer: Secondary data
◉ What kind of data is: custom designed and implemented to
answer specific questions as best as possible?
Answer: Primary data
◉ Usage analytics/product telemetry, government data and libraries
are all examples of what kind of data?
Answer: Secondary data
◉ A/B testing, questionnaires/surveys are examples of what kind of
Primary data?
Answer: Quantitative
◉ SImple surveys, Gemba, innovation games and trade studies are
examples of what kind of Primary Data?
Answer: Qualitative
, ◉ What of these are considered user research: Usage analytics,
government data, libraries, syndicated/private data?
Answer: syndicated/private data
◉ Which of these are considered secondary market research? Choice
modeling, conjoint analysis, questionnaires/surveys or A/B testing?
Answer: None - they are all primary market research
◉ Builds customer empathy with team doing the research, creates
vivid, concrete language and commitment to solve customers
problems, forms the foundation of innovation by letting you explore
'what you don't know you don't know' are all strengths of what kind
of research?
Answer: Qualitative research
◉ Is less objective than other market research methods, does not
scale to large numbers of people is not statistically significant are all
weaknesses of what kind of research?
Answer: Qualitative research
◉ Using segmentation or sampling helps in what area of product
management?
Answer: research, among other areas
EXAMPREP QUESTIONS AND DETAILED
SOLUTIONS
◉ Focuses on the who, what and why, Determines concepts,
opinions and values, assesses value provided and what
internal/external customers will pay, influences marketing and sales
is what research area?
Answer: Market Research
◉ Focuses on the how, observes and evaluates what customers and
users do, determines how customers use or will use the product,
influences capabilities and features is what research area?
Answer: User research
◉ What research area generally aligns to long-term product
development planning horizons?
Answer: Market research
◉ T or F. Continuous exploration is market research
Answer: True
◉ What are the 5 populations of diffusion of innovation?
,Answer: Innovators, early adopters, early majority, later majority
and laggards
◉ What kind of data is: Previously collected and published data, and
may or may not address specific questions
Answer: Secondary data
◉ What kind of data is: custom designed and implemented to
answer specific questions as best as possible?
Answer: Primary data
◉ Usage analytics/product telemetry, government data and libraries
are all examples of what kind of data?
Answer: Secondary data
◉ A/B testing, questionnaires/surveys are examples of what kind of
Primary data?
Answer: Quantitative
◉ SImple surveys, Gemba, innovation games and trade studies are
examples of what kind of Primary Data?
Answer: Qualitative
, ◉ What of these are considered user research: Usage analytics,
government data, libraries, syndicated/private data?
Answer: syndicated/private data
◉ Which of these are considered secondary market research? Choice
modeling, conjoint analysis, questionnaires/surveys or A/B testing?
Answer: None - they are all primary market research
◉ Builds customer empathy with team doing the research, creates
vivid, concrete language and commitment to solve customers
problems, forms the foundation of innovation by letting you explore
'what you don't know you don't know' are all strengths of what kind
of research?
Answer: Qualitative research
◉ Is less objective than other market research methods, does not
scale to large numbers of people is not statistically significant are all
weaknesses of what kind of research?
Answer: Qualitative research
◉ Using segmentation or sampling helps in what area of product
management?
Answer: research, among other areas
