Essentials of Services Marketing
4thedition Sampler
International Product Strategies
(Mohawk College)
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Essential of Services Marketing, 4th Edition
Book · June 2022
CITATIONS READS
3 5,584
1 author:
Jochen Wirtz
National University of Singapore
421 PUBLICATIONS 19,108 CITATIONS
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All content following this page was uploaded by Jochen Wirtz on 11 July 2022.
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4thedition Sampler
International Product Strategies
(Mohawk College)
Downloaded by KEVIN NJOROGE ()
,Downloaded by KEVIN NJOROGE ()
,See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/361228821
Essential of Services Marketing, 4th Edition
Book · June 2022
CITATIONS READS
3 5,584
1 author:
Jochen Wirtz
National University of Singapore
421 PUBLICATIONS 19,108 CITATIONS
SEE PROFILE
All content following this page was uploaded by Jochen Wirtz on 11 July 2022.
The user has requested enhancement of the downloaded file.
Downloaded by KEVIN NJOROGE ()
, Downloaded by KEVIN NJOROGE ()