MGT 6311 MIDTERM COMPREHENSIVE
ASSESSMENT QUESTIONS AND VERIFIED
ANSWERS GRADED A+
●● Digital Marketing
Answer: Utilizing the internet and other digital channels to drive
demand for products and services
●● Strategy
Answer: Set of ideas that outline how a product or brand will meet its
objectives
●● Tactic
Answer: A specific action or method that contributes to achieving a goal.
●● Components of GOST strategy
Answer: Goals
Objectives
Strategies
Tactics
●● What are the Five Cs?
,Answer: Customers
Company
Collaborators
Competitors
Context
●● Customers (5 Cs)
Answer: Potential buyers with wants and needs that the company aims to
fulfill with its offerings
Business vs. non-business buyers
●● Company (5 Cs)
Answer: The org or business unit providing certain goods or services
Look internally at messaging, positioning, etc.
●● SWOT
Answer: Strength, Weakness, Opportunities, Threats
●● Competitors (5 Cs)
Answer: Orgs that offer products or services that aim to fulfill the same
wants/needs of the same customers as the company's offering
,●● Collaborators (5 Cs)
Answer: External business entities that work with the company to create
value for customers
●● Context (5 Cs)
Answer: The environment in which the company operates and its
associated elements
●● What does PESTEL stand for?
Answer: Political
Economic
Sociocultural
Technological
Ecological
Legal
●● What are the steps of a customer marketing model?
Answer: Awareness
Interest & Engagement
Acquisition
Customer Segmentation
Customer Retention
, Support & Advocacy
●● Awareness
Answer: Creating an identification moment in the customer's mind
●● Interest & Engagement
Answer: Informing the customer of your offerings and encouraging them
to learn more
"Now that I know you exist, why should I care?"
●● Acquisition
Answer: Converting a prospect into a customer
●● Customer Segmentation
Answer: Differentiating between customer segments and marketing to
them accordingly
●● Customer Retention
Answer: Focus on convincing an existing customer to purchase again
●● Support & Advocacy
ASSESSMENT QUESTIONS AND VERIFIED
ANSWERS GRADED A+
●● Digital Marketing
Answer: Utilizing the internet and other digital channels to drive
demand for products and services
●● Strategy
Answer: Set of ideas that outline how a product or brand will meet its
objectives
●● Tactic
Answer: A specific action or method that contributes to achieving a goal.
●● Components of GOST strategy
Answer: Goals
Objectives
Strategies
Tactics
●● What are the Five Cs?
,Answer: Customers
Company
Collaborators
Competitors
Context
●● Customers (5 Cs)
Answer: Potential buyers with wants and needs that the company aims to
fulfill with its offerings
Business vs. non-business buyers
●● Company (5 Cs)
Answer: The org or business unit providing certain goods or services
Look internally at messaging, positioning, etc.
●● SWOT
Answer: Strength, Weakness, Opportunities, Threats
●● Competitors (5 Cs)
Answer: Orgs that offer products or services that aim to fulfill the same
wants/needs of the same customers as the company's offering
,●● Collaborators (5 Cs)
Answer: External business entities that work with the company to create
value for customers
●● Context (5 Cs)
Answer: The environment in which the company operates and its
associated elements
●● What does PESTEL stand for?
Answer: Political
Economic
Sociocultural
Technological
Ecological
Legal
●● What are the steps of a customer marketing model?
Answer: Awareness
Interest & Engagement
Acquisition
Customer Segmentation
Customer Retention
, Support & Advocacy
●● Awareness
Answer: Creating an identification moment in the customer's mind
●● Interest & Engagement
Answer: Informing the customer of your offerings and encouraging them
to learn more
"Now that I know you exist, why should I care?"
●● Acquisition
Answer: Converting a prospect into a customer
●● Customer Segmentation
Answer: Differentiating between customer segments and marketing to
them accordingly
●● Customer Retention
Answer: Focus on convincing an existing customer to purchase again
●● Support & Advocacy
