COM 303
COM
Exam
303
1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
COM
Exam303 1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Exam 1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
COM 303 Exam 1
3 Types of Information - ANS-- retrieval
- processing
-new
Epistemologies - ANS--personal experience
-intuition
-authority
-tradition, custom, & faith
-magic and superstition
Research - ANS-the disciplined inquiry that involves studying something in a planned
manner and reporting it so that other inquiries can potentially replicate the process they
choose
Nisbett & Ross Volvo Fallacy - ANS-As humans we tend to trust first-hand evidence
rather than general research
Propriety Research - ANS-Not shared research
Scholarly Research - ANS-Shared research
Characteristics of Research - ANS--curiosity & asking questions
-systematic process
-replicable
-reflexive & self critical
-cumulative & self correcting
-cyclical
What all Communication Scholars have in common - ANS--generate knowledge]
-study symbols
-follow rules
-use data
-begin with a question
Model of Communication research - ANS--conceptualize
-plan and design
-Methodologies
COM 303
COM
Exam
303
1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
COM
Exam303 1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Exam 1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
, COM 303
COM
Exam
303
1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
COM
Exam303 1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Exam 1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
-Analyze and interpret data
-Reconceptualization
Operationalization - ANS-Defining the methods/elements of your research
Paradigm - ANS-a broad framework of perception, understanding, belief within which
theories and practice operate
Positivists - ANS--single reality
-researcher is independent of research
-unbiased
-deduction
-researcher controlled setting
-quantitative
-impersonal voice
Naturalists - ANS--Multiple realities
-Researcher is interdependent w/ research
-Biased
-Induction
-Natural setting
-Qualitative
-Personal voice
Theory - ANS-a set of concepts that present a system that explain and predict
phenomena
Inductive Theory Building - ANS-Observing things then coming up with a theory
Deductive Theory Building - ANS-Coming up with the theory first then testing it out
Evaluating Theories - ANS-1) Explanation
2) Predict
3) Control
4) Heuristic
5) Communicative
6) Inspiration
Explanation - ANS--Theoretical scope (how broad it is)
-Validity
COM 303
COM
Exam
303
1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
COM
Exam303 1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Exam 1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
COM
Exam
303
1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
COM
Exam303 1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Exam 1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
COM 303 Exam 1
3 Types of Information - ANS-- retrieval
- processing
-new
Epistemologies - ANS--personal experience
-intuition
-authority
-tradition, custom, & faith
-magic and superstition
Research - ANS-the disciplined inquiry that involves studying something in a planned
manner and reporting it so that other inquiries can potentially replicate the process they
choose
Nisbett & Ross Volvo Fallacy - ANS-As humans we tend to trust first-hand evidence
rather than general research
Propriety Research - ANS-Not shared research
Scholarly Research - ANS-Shared research
Characteristics of Research - ANS--curiosity & asking questions
-systematic process
-replicable
-reflexive & self critical
-cumulative & self correcting
-cyclical
What all Communication Scholars have in common - ANS--generate knowledge]
-study symbols
-follow rules
-use data
-begin with a question
Model of Communication research - ANS--conceptualize
-plan and design
-Methodologies
COM 303
COM
Exam
303
1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
COM
Exam303 1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Exam 1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
, COM 303
COM
Exam
303
1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
COM
Exam303 1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Exam 1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
-Analyze and interpret data
-Reconceptualization
Operationalization - ANS-Defining the methods/elements of your research
Paradigm - ANS-a broad framework of perception, understanding, belief within which
theories and practice operate
Positivists - ANS--single reality
-researcher is independent of research
-unbiased
-deduction
-researcher controlled setting
-quantitative
-impersonal voice
Naturalists - ANS--Multiple realities
-Researcher is interdependent w/ research
-Biased
-Induction
-Natural setting
-Qualitative
-Personal voice
Theory - ANS-a set of concepts that present a system that explain and predict
phenomena
Inductive Theory Building - ANS-Observing things then coming up with a theory
Deductive Theory Building - ANS-Coming up with the theory first then testing it out
Evaluating Theories - ANS-1) Explanation
2) Predict
3) Control
4) Heuristic
5) Communicative
6) Inspiration
Explanation - ANS--Theoretical scope (how broad it is)
-Validity
COM 303
COM
Exam
303
1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
COM
Exam303 1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Exam 1.pdf!!!!!!!!!!!!!!!!!!!!!!!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
