RESEARCH METHODS FOR BUSINESS EXAM
SCRIPT SOLVED QUESTIONS ACCURATE
ANSWER COLLECTION
●● True
Answer: The primary task of marketing managers is to make effective
decisions.
●● True
Answer: The term "research" means "to search again."
●● True
Answer: The most common forms of performance-monitoring research
are an analysis of sales performance and an analysis of market-share
performance.
●● True
Answer: The value of marketing research efforts will depend on whether
the decision that needs to be made is tactical or strategic.
●● False
Answer: Input data can come from internal sources of the organization,
but not from external sources.
,●● True
Answer: An organization's salesforce frequently provides important
marketing intelligence information.
●● True
Answer: Computer databases provide an efficient way to find published
information.
●● True
Answer: Data obtained from bar-code readings by optical scanners in
supermarkets about product and price information is referred to as
scanner data.
●● False
Answer: The purpose of exploratory research is to provide conclusive
evidence for a particular marketing action.
●● True
Answer: Descriptive research can be a useful way to segment target
markets.
●● False
Answer: Descriptive studies provide causal evidence.
, ●● True
Answer: Exploratory research is typically conducted at the early stages
of decision-making.
●● True
Answer: Survey research is conducted as part of a descriptive research
study.
●● True
Answer: The obligation on the part of the researcher to protect the
identify of an individual research respondent is a matter of
confidentiality.
●● The systematic and objective process of generating information to
improve marketing decisions is the essence of:
Answer: Business research.
●● Which of the following is an important aspect of the business
research process?
Answer: Designing a method for data collection
Determining what information is needed to make a decision
Analyzing the results of a research study
SCRIPT SOLVED QUESTIONS ACCURATE
ANSWER COLLECTION
●● True
Answer: The primary task of marketing managers is to make effective
decisions.
●● True
Answer: The term "research" means "to search again."
●● True
Answer: The most common forms of performance-monitoring research
are an analysis of sales performance and an analysis of market-share
performance.
●● True
Answer: The value of marketing research efforts will depend on whether
the decision that needs to be made is tactical or strategic.
●● False
Answer: Input data can come from internal sources of the organization,
but not from external sources.
,●● True
Answer: An organization's salesforce frequently provides important
marketing intelligence information.
●● True
Answer: Computer databases provide an efficient way to find published
information.
●● True
Answer: Data obtained from bar-code readings by optical scanners in
supermarkets about product and price information is referred to as
scanner data.
●● False
Answer: The purpose of exploratory research is to provide conclusive
evidence for a particular marketing action.
●● True
Answer: Descriptive research can be a useful way to segment target
markets.
●● False
Answer: Descriptive studies provide causal evidence.
, ●● True
Answer: Exploratory research is typically conducted at the early stages
of decision-making.
●● True
Answer: Survey research is conducted as part of a descriptive research
study.
●● True
Answer: The obligation on the part of the researcher to protect the
identify of an individual research respondent is a matter of
confidentiality.
●● The systematic and objective process of generating information to
improve marketing decisions is the essence of:
Answer: Business research.
●● Which of the following is an important aspect of the business
research process?
Answer: Designing a method for data collection
Determining what information is needed to make a decision
Analyzing the results of a research study
