RECA FINAL TEST 2026 QUESTIONS
WITH CORRECT ANSWERS GRADED
A+
◍ CPC Bid.
Answer: the maximum bid you specify for your keyword
◍ # of unique mobile internet users in 2020.
Answer: 4.28 Billion
◍ cost per click.
Answer: CPC stands for
◍ Brands can include smaller banner ads next to a YouTube video ad for free?
T/F.
Answer: True
◍ Omni-chanel marketing.
Answer: Using different media channels as part of the same campaign
◍ Outcomes (Web Analytics FW).
Answer: - Orders/Leads- Revenue (how?why?)- CR- Problem Resolution-
Nuances of Outcomes
◍ Experience (Web Analytics FW).
Answer: - Research- A/B Testing- Usability, FMH- Voice of Customers
◍ quality score.
Answer: The metric that determines how relevant and useful your ad is to
the user; components are CTR, relevance, and landing page.
◍ Example Email Marketing Goals.
Answer: AcquisitionAwarenessRetention & Loyalty
,◍ A download or Flash file is not defined as a page. T/F.
Answer: False; both can be defined as pages
◍ UTM Parameters.
Answer: short text codes added to a URL to track important data about
website visitors and traffic sources.
◍ Data Visualization Considerations.
Answer: GraphsChartsHeat MapsWord Clouds
◍ Overlay YouTube Ads are available on all forms of YouTube? T/F.
Answer: False; only can be used on desktop version of YouTube
◍ Email Marketing Characteristics.
Answer: List Creation & MgmtSegmentationDeliverabilityMarketing
GoalsBranding + Look & FeelAnalysis & Reporting
◍ Welcome emails have ____% more revenue attributed to them on a per
email basis than other promo emails.
Answer: 320%
◍ interstitial.
Answer: ads that are shown when a user is clicking from one page to the
next
◍ contextual.
Answer: Ads that are shown based upon a web pages ad copy. And the ads
associated tags to create a symbiosis of relevance. This occurs in part
because of the advertisers efforts associated with their ad.
◍ When posting a FB video, best practices are 60 seconds or less? T/F.
Answer: True
◍ discovery, consideration, decision.
Answer: 3 primary stages of The Buyer Journey
◍ Email Structure Considerations.
Answer: Sender InfoSubject LineEmail Copy/ContentUse of ImageryCTA -
Call to ActionLayoutMobile Email
, ◍ organic (nautral).
Answer: results on a search engine that are not directly paid for (shown
below paid search results)
◍ USSD.
Answer: Pull method of reaching your customer in that they need to come to
you
◍ If mobile load time is 5 seconds or less than viewing sessions last 70%
longer. T/F.
Answer: T
◍ Sponsored Cards.
Answer: cards that appear during your video to display relevant products
featured in the video
◍ CRO - Paid Search Ads Testing.
Answer: HeadlineBody textLinkAd Extensions
◍ branded, generic, related, competitor.
Answer: 4 types of terms we want to think about for keyword relevance
◍ search engine optimization.
Answer: SEO stands for
◍ Profit Margin for LTV, Conversion Rate.
Answer: BEP CPC for LTV = ______________ x _______________
◍ VSEO.
Answer: Video Search Engine Optimization
◍ pop-up (pop-under).
Answer: ads that open in a separate smaller window, either above the web
page, or under the web page
◍ dynamic keyword insertion.
Answer: In paid search advertising, this allows keywords used in searches to
be inserted automatically into advert copy (i.e. user searches "cheese pizza"
WITH CORRECT ANSWERS GRADED
A+
◍ CPC Bid.
Answer: the maximum bid you specify for your keyword
◍ # of unique mobile internet users in 2020.
Answer: 4.28 Billion
◍ cost per click.
Answer: CPC stands for
◍ Brands can include smaller banner ads next to a YouTube video ad for free?
T/F.
Answer: True
◍ Omni-chanel marketing.
Answer: Using different media channels as part of the same campaign
◍ Outcomes (Web Analytics FW).
Answer: - Orders/Leads- Revenue (how?why?)- CR- Problem Resolution-
Nuances of Outcomes
◍ Experience (Web Analytics FW).
Answer: - Research- A/B Testing- Usability, FMH- Voice of Customers
◍ quality score.
Answer: The metric that determines how relevant and useful your ad is to
the user; components are CTR, relevance, and landing page.
◍ Example Email Marketing Goals.
Answer: AcquisitionAwarenessRetention & Loyalty
,◍ A download or Flash file is not defined as a page. T/F.
Answer: False; both can be defined as pages
◍ UTM Parameters.
Answer: short text codes added to a URL to track important data about
website visitors and traffic sources.
◍ Data Visualization Considerations.
Answer: GraphsChartsHeat MapsWord Clouds
◍ Overlay YouTube Ads are available on all forms of YouTube? T/F.
Answer: False; only can be used on desktop version of YouTube
◍ Email Marketing Characteristics.
Answer: List Creation & MgmtSegmentationDeliverabilityMarketing
GoalsBranding + Look & FeelAnalysis & Reporting
◍ Welcome emails have ____% more revenue attributed to them on a per
email basis than other promo emails.
Answer: 320%
◍ interstitial.
Answer: ads that are shown when a user is clicking from one page to the
next
◍ contextual.
Answer: Ads that are shown based upon a web pages ad copy. And the ads
associated tags to create a symbiosis of relevance. This occurs in part
because of the advertisers efforts associated with their ad.
◍ When posting a FB video, best practices are 60 seconds or less? T/F.
Answer: True
◍ discovery, consideration, decision.
Answer: 3 primary stages of The Buyer Journey
◍ Email Structure Considerations.
Answer: Sender InfoSubject LineEmail Copy/ContentUse of ImageryCTA -
Call to ActionLayoutMobile Email
, ◍ organic (nautral).
Answer: results on a search engine that are not directly paid for (shown
below paid search results)
◍ USSD.
Answer: Pull method of reaching your customer in that they need to come to
you
◍ If mobile load time is 5 seconds or less than viewing sessions last 70%
longer. T/F.
Answer: T
◍ Sponsored Cards.
Answer: cards that appear during your video to display relevant products
featured in the video
◍ CRO - Paid Search Ads Testing.
Answer: HeadlineBody textLinkAd Extensions
◍ branded, generic, related, competitor.
Answer: 4 types of terms we want to think about for keyword relevance
◍ search engine optimization.
Answer: SEO stands for
◍ Profit Margin for LTV, Conversion Rate.
Answer: BEP CPC for LTV = ______________ x _______________
◍ VSEO.
Answer: Video Search Engine Optimization
◍ pop-up (pop-under).
Answer: ads that open in a separate smaller window, either above the web
page, or under the web page
◍ dynamic keyword insertion.
Answer: In paid search advertising, this allows keywords used in searches to
be inserted automatically into advert copy (i.e. user searches "cheese pizza"
