MARKETING TEST 1 ACTUAL PAPER 2026
QUESTIONS AND SOLUTIONS GRADED A+
●● Which of the following is not a reason why a restaurant may have
low customer value?
a. The restaurant has an unfavorable location.
b. The food is not flavorful.
c. The cost of the dining experience is less than its perceived value.
d. The restaurant's customers perceive the prices to be too high.
e. The dining experience is not worth the long wait for a table..
Answer: C
●● As part of its plans for long-term success, a company that
manufactures frozen dinners focuses specifically on making a profit
while using sustainably farmed ingredients and compostable packaging
that both employees and customers can feel good about. Which of the
following best describes the guidelines this company is using to measure
its long-term success?
a. a production quota
b. customer utilization
c. production orientation
d. government regulations
e. a triple bottom line.
,Answer: E
●● Which of the following terms can be defined as the extent to which a
firm fulfills a customer's needs, desires, and expectations?
a. customer satisfaction
b. customer equity
c. social responsibility
d. customer value
e. organizational viability.
Answer: A
●● Which of the following activities is part of the production process?
a. determining how many people will want to purchase goods or services
b. deciding whether to sell goods directly to consumers or through
retailers
c. making goods or performing services
d. identifying competing companies
e. estimating the prices potential customers are willing to pay.
Answer: C
●● Which of the following statements is true of marketing-oriented
firms?
, a. In marketing-oriented firms, there is a lack of a central focus, as
managers tend to build "fences" around their own departments.
b. Marketing-oriented firms think of customers as primarily existing to
buy the firm's output.
c. Marketing-oriented firms focus on making and selling whatever
products are easy to produce.
d. In a marketing-oriented firm, every department's activities are guided
by what customers need and what the firm can deliver at a profit.
e. In marketing-oriented firms, the total system's effort is guided by what
individual departments would like to do instead of what customers
want..
Answer: D
●● Which of the following best describes marketing?
a. Marketing should follow the lead of production, which determines
which goods are produced.
b. Marketing is most effective when it takes over other company
activities, such as production.
c. Marketing's main focus is on completing individual transactions.
d. Marketing should guide production, accounting, and financial
activities.
e. Marketing is limited to the acts of selling and advertising..
Answer: D
QUESTIONS AND SOLUTIONS GRADED A+
●● Which of the following is not a reason why a restaurant may have
low customer value?
a. The restaurant has an unfavorable location.
b. The food is not flavorful.
c. The cost of the dining experience is less than its perceived value.
d. The restaurant's customers perceive the prices to be too high.
e. The dining experience is not worth the long wait for a table..
Answer: C
●● As part of its plans for long-term success, a company that
manufactures frozen dinners focuses specifically on making a profit
while using sustainably farmed ingredients and compostable packaging
that both employees and customers can feel good about. Which of the
following best describes the guidelines this company is using to measure
its long-term success?
a. a production quota
b. customer utilization
c. production orientation
d. government regulations
e. a triple bottom line.
,Answer: E
●● Which of the following terms can be defined as the extent to which a
firm fulfills a customer's needs, desires, and expectations?
a. customer satisfaction
b. customer equity
c. social responsibility
d. customer value
e. organizational viability.
Answer: A
●● Which of the following activities is part of the production process?
a. determining how many people will want to purchase goods or services
b. deciding whether to sell goods directly to consumers or through
retailers
c. making goods or performing services
d. identifying competing companies
e. estimating the prices potential customers are willing to pay.
Answer: C
●● Which of the following statements is true of marketing-oriented
firms?
, a. In marketing-oriented firms, there is a lack of a central focus, as
managers tend to build "fences" around their own departments.
b. Marketing-oriented firms think of customers as primarily existing to
buy the firm's output.
c. Marketing-oriented firms focus on making and selling whatever
products are easy to produce.
d. In a marketing-oriented firm, every department's activities are guided
by what customers need and what the firm can deliver at a profit.
e. In marketing-oriented firms, the total system's effort is guided by what
individual departments would like to do instead of what customers
want..
Answer: D
●● Which of the following best describes marketing?
a. Marketing should follow the lead of production, which determines
which goods are produced.
b. Marketing is most effective when it takes over other company
activities, such as production.
c. Marketing's main focus is on completing individual transactions.
d. Marketing should guide production, accounting, and financial
activities.
e. Marketing is limited to the acts of selling and advertising..
Answer: D
