DECA MARKETING CORE REVIEWS ANSWERS AND
QUESTIONS SET A+
✔✔FRUGGING (Fund-Raising Under the Guise of Research) - ✔✔An unethical and, in
some jurisdictions, an illegal practice in which a researcher pretends to conduct
research but is really trying to solicit a donation for a group or organization
✔✔Test Marketing - ✔✔The process of introducing a new product to a limited market to
determine what its acceptance will be
✔✔Observation - ✔✔Involves gathering data by watching consumers
✔✔Surveys - ✔✔Involve asking consumers questions to learn their opinions and the
reasons behind those opinions
✔✔Consumer Panel - ✔✔A group of consumers formed for the purpose of discussing a
specific topic, usually a good or service
✔✔Internal Secondary Data - ✔✔Data from within the business that has been collected
for purposes other than the project at hand
✔✔Warranty Agreements - ✔✔Outline condition under which the seller will repair or
replace a product
✔✔Exploratory Research - ✔✔Involves collecting information to help the business
define its issue, situation, or concern, and decide how to proceed with its research
✔✔Sampling Plan - ✔✔The course of action for gathering marketing information from a
section or portion of a target market
✔✔Constant Sum - ✔✔A type of comparative rating scale that requires the respondent
to assign a value (e.g., percentage or points) to the options provided on the
questionnaire
, ✔✔Likert Scale - ✔✔Rates respondents' attitudes or feelings according to a degree
✔✔Semantic Differential Scale - ✔✔Provides seven spaces, which are bounded by
descriptive antonyms at each end, such as durable and fragile. The respondent places
an "X" at the point or space on the continuum that best describes his/her feelings about
the object or idea s/he is rating.
✔✔Frequency - ✔✔A type of category scale and provides respondents with options
such as very often, often, sometimes, rarely, and never
✔✔Meta Tags - ✔✔HTML codes that display information about web pages
✔✔Stock Plan - ✔✔A list of items that a business needs to purchase for inventory
✔✔Income Statement - ✔✔A financial summary that shows how much money the
business has made or has lost over a period of time
✔✔Data Cleansing - ✔✔The process of detecting incorrect or insufficient data
✔✔Respondent-Selection Error - ✔✔When interviewers survey an inappropriate sample
of the population
✔✔Deliberate-Falsification Error - ✔✔When people provide false information on
purpose
✔✔Respondent-Inability Error - ✔✔When respondents forget the answer to a question
(e.g. What did you have for lunch last Tuesday)
✔✔Structured Questions - ✔✔Provide options from which the respondent can chose
✔✔Unstructured Questions - ✔✔Open-ended questions that allow respondents to
provide qualitative information and in-depth responses
✔✔Focus Group - ✔✔A group that gathers to discuss a specific topic
✔✔In-Depth Personal Interview - ✔✔Involves a face-to-face discussion between the
research interviewer and a respondent
✔✔Habitual/Routine Buying Behavior - ✔✔Buying inexpensive goods on a frequent
basis, such as computer printer paper
✔✔Complex Buying Behavior - ✔✔Involves much customer involvement because the
items are expensive and purchased infrequently, such as cars, laptop computers, and
homes
QUESTIONS SET A+
✔✔FRUGGING (Fund-Raising Under the Guise of Research) - ✔✔An unethical and, in
some jurisdictions, an illegal practice in which a researcher pretends to conduct
research but is really trying to solicit a donation for a group or organization
✔✔Test Marketing - ✔✔The process of introducing a new product to a limited market to
determine what its acceptance will be
✔✔Observation - ✔✔Involves gathering data by watching consumers
✔✔Surveys - ✔✔Involve asking consumers questions to learn their opinions and the
reasons behind those opinions
✔✔Consumer Panel - ✔✔A group of consumers formed for the purpose of discussing a
specific topic, usually a good or service
✔✔Internal Secondary Data - ✔✔Data from within the business that has been collected
for purposes other than the project at hand
✔✔Warranty Agreements - ✔✔Outline condition under which the seller will repair or
replace a product
✔✔Exploratory Research - ✔✔Involves collecting information to help the business
define its issue, situation, or concern, and decide how to proceed with its research
✔✔Sampling Plan - ✔✔The course of action for gathering marketing information from a
section or portion of a target market
✔✔Constant Sum - ✔✔A type of comparative rating scale that requires the respondent
to assign a value (e.g., percentage or points) to the options provided on the
questionnaire
, ✔✔Likert Scale - ✔✔Rates respondents' attitudes or feelings according to a degree
✔✔Semantic Differential Scale - ✔✔Provides seven spaces, which are bounded by
descriptive antonyms at each end, such as durable and fragile. The respondent places
an "X" at the point or space on the continuum that best describes his/her feelings about
the object or idea s/he is rating.
✔✔Frequency - ✔✔A type of category scale and provides respondents with options
such as very often, often, sometimes, rarely, and never
✔✔Meta Tags - ✔✔HTML codes that display information about web pages
✔✔Stock Plan - ✔✔A list of items that a business needs to purchase for inventory
✔✔Income Statement - ✔✔A financial summary that shows how much money the
business has made or has lost over a period of time
✔✔Data Cleansing - ✔✔The process of detecting incorrect or insufficient data
✔✔Respondent-Selection Error - ✔✔When interviewers survey an inappropriate sample
of the population
✔✔Deliberate-Falsification Error - ✔✔When people provide false information on
purpose
✔✔Respondent-Inability Error - ✔✔When respondents forget the answer to a question
(e.g. What did you have for lunch last Tuesday)
✔✔Structured Questions - ✔✔Provide options from which the respondent can chose
✔✔Unstructured Questions - ✔✔Open-ended questions that allow respondents to
provide qualitative information and in-depth responses
✔✔Focus Group - ✔✔A group that gathers to discuss a specific topic
✔✔In-Depth Personal Interview - ✔✔Involves a face-to-face discussion between the
research interviewer and a respondent
✔✔Habitual/Routine Buying Behavior - ✔✔Buying inexpensive goods on a frequent
basis, such as computer printer paper
✔✔Complex Buying Behavior - ✔✔Involves much customer involvement because the
items are expensive and purchased infrequently, such as cars, laptop computers, and
homes
