DECA MARKETING CORRECT STUDYS ANSWERS
AND QUESTIONS SET A+
✔✔Quality Inspection - ✔✔Checking a sample item for defects after it has already been
produced
✔✔Quality Assurance - ✔✔The process businesses use to prevent defective products
from being created
✔✔Platform Project - ✔✔One that creates something entirely new
✔✔Derivative Project - ✔✔Enhances, adds to, or extends an existing project
✔✔Breakthrough Project - ✔✔Relies on the use of new technology
✔✔R&D Project - ✔✔Takes on new visions or pursuits for the business
✔✔Process Orientation - ✔✔A focus on how things are done, rather than just outcomes
✔✔Lean Production - ✔✔Maximizing customer value while minimizing waste
✔✔Continual Improvement - ✔✔A focus on increasing efficiency and effectiveness in all
areas of the organization
✔✔Concurrent Engineering - ✔✔Performing the stages of product design and
development simultaneously, instead of one after another
✔✔Product Innovation - ✔✔Involves the development of totally new or improved
products
✔✔Process Innovation - ✔✔Changing the way that a product is produced or delivered
, ✔✔Positioning Innovation - ✔✔Involves identifying new, different ways to position a
product or a company
✔✔Paradigm Innovation - ✔✔A shift in the way of thinking that causes a change
✔✔Below-Cost Pricing - ✔✔When a company prices its products below cost, making it
difficult for other companies to complete with the low prices causing the other
companies to possibly go out of business
✔✔One-Price Policy - ✔✔When a business charges one price for all items it sells
✔✔Price Skimming - ✔✔A pricing strategy that involves setting prices higher than those
of the competition
✔✔Markup - ✔✔The difference between the cost of a product and its selling price
✔✔Mind-Mapping Process - ✔✔A creative-thinking process that involves generating
ideas by making associations
✔✔Express Warranties - ✔✔Warranties that are in writing or expressed verbally
✔✔Positioning (Product-Mix Strategy) - ✔✔A product-mix strategy in which a business
creates a certain image or impression of a product in the minds of consumers
✔✔Contraction - ✔✔A product mix-strategy in which a business removes, or deletes,
product items or product lines from its product mix
✔✔Alteration - ✔✔A product mix-strategy in which a business makes changes to its
products or product lines
✔✔Expansion - ✔✔A product mix-strategy in which a business expands its product mix
by adding additional product items or product lines
✔✔Subheadline - ✔✔Adds information to that expressed in the headline
✔✔Tag Line - ✔✔A slogan used in an advertisement
✔✔Touch Points - ✔✔The interactions that customers have with the business; can be
divided into three categories: pre-purchase, purchase, and post-purchase experiences
✔✔Product Promotion - ✔✔Used to stimulate consumer purchases of goods or services
✔✔Advertising - ✔✔Any paid form of nonpersonal presentation of ideas, images,
goods, or services
AND QUESTIONS SET A+
✔✔Quality Inspection - ✔✔Checking a sample item for defects after it has already been
produced
✔✔Quality Assurance - ✔✔The process businesses use to prevent defective products
from being created
✔✔Platform Project - ✔✔One that creates something entirely new
✔✔Derivative Project - ✔✔Enhances, adds to, or extends an existing project
✔✔Breakthrough Project - ✔✔Relies on the use of new technology
✔✔R&D Project - ✔✔Takes on new visions or pursuits for the business
✔✔Process Orientation - ✔✔A focus on how things are done, rather than just outcomes
✔✔Lean Production - ✔✔Maximizing customer value while minimizing waste
✔✔Continual Improvement - ✔✔A focus on increasing efficiency and effectiveness in all
areas of the organization
✔✔Concurrent Engineering - ✔✔Performing the stages of product design and
development simultaneously, instead of one after another
✔✔Product Innovation - ✔✔Involves the development of totally new or improved
products
✔✔Process Innovation - ✔✔Changing the way that a product is produced or delivered
, ✔✔Positioning Innovation - ✔✔Involves identifying new, different ways to position a
product or a company
✔✔Paradigm Innovation - ✔✔A shift in the way of thinking that causes a change
✔✔Below-Cost Pricing - ✔✔When a company prices its products below cost, making it
difficult for other companies to complete with the low prices causing the other
companies to possibly go out of business
✔✔One-Price Policy - ✔✔When a business charges one price for all items it sells
✔✔Price Skimming - ✔✔A pricing strategy that involves setting prices higher than those
of the competition
✔✔Markup - ✔✔The difference between the cost of a product and its selling price
✔✔Mind-Mapping Process - ✔✔A creative-thinking process that involves generating
ideas by making associations
✔✔Express Warranties - ✔✔Warranties that are in writing or expressed verbally
✔✔Positioning (Product-Mix Strategy) - ✔✔A product-mix strategy in which a business
creates a certain image or impression of a product in the minds of consumers
✔✔Contraction - ✔✔A product mix-strategy in which a business removes, or deletes,
product items or product lines from its product mix
✔✔Alteration - ✔✔A product mix-strategy in which a business makes changes to its
products or product lines
✔✔Expansion - ✔✔A product mix-strategy in which a business expands its product mix
by adding additional product items or product lines
✔✔Subheadline - ✔✔Adds information to that expressed in the headline
✔✔Tag Line - ✔✔A slogan used in an advertisement
✔✔Touch Points - ✔✔The interactions that customers have with the business; can be
divided into three categories: pre-purchase, purchase, and post-purchase experiences
✔✔Product Promotion - ✔✔Used to stimulate consumer purchases of goods or services
✔✔Advertising - ✔✔Any paid form of nonpersonal presentation of ideas, images,
goods, or services
