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Principles of management

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2026/2027 Written for academic year
Institution Davidson College
Course BUS 137
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These presentations cover the basics of management, including planning, strategy, decision-making, and business ethics. They explain how businesses set goals, create mission and vision statements, analyze competitors and the business environment, make decisions, and act ethically and responsibly. Important topics include SMART goals, MBO, benchmarking, PESTEL, SWOT, Porter’s Five Forces, competitive advantage, decision trees, group decision-making, business ethics, social responsibility, and ethical decision-making.

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Principles of Management
Module 4: Environments and Strategic Management

,Module Learning Outcomes

Explain the components and considerations of strategic management

4.1: Explain the role of strategy in management
4.2: Describe common frameworks used to evaluate the business environment
4.3: Describe common frameworks used for situational analysis
4.4: Explain the stages of strategy, and describe the common types of business strategies
4.5: Explain the key aspects of the environment that can affect strategy

,The Role of Strategy in Management

, Learning Outcomes: The Role of Strategy in
Management
4.1: Explain the role of strategy in management
4.1.1: Explain the concept of competitive advantage
4.1.2: Explain the concept of value proposition
4.1.3: Explain how strategy relates to the overall management of a business

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August 30, 2026
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Written in
2026/2027
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