BUAD 332 CORRECT STUDY GUIDE QUESTIONS AND
ANSWERS SET A+
✔✔BCG Matrix - ✔✔a means of evaluating strategic business units on the basis of (1)
their business growth rates and (2) their share of the market
✔✔Stars - ✔✔-high growth and share
-growth will slow
-need heavy investment
✔✔Question Mark - ✔✔-relatively low market share
-require cash to compete
-build into star or phase out
✔✔Cash Cows - ✔✔-low growth
-high share
-produce cash
-established, successful SBUs
✔✔Dogs - ✔✔-low growth, low market share
-generate cash to sustain self
-do not promise to be cash source
✔✔Market Penetration - ✔✔make more sales to current customers without changing the
original products
✔✔Market Development - ✔✔identifying and developing new markets for its current
products
✔✔Product Development - ✔✔offer modified or new products for current markets
✔✔Diversification - ✔✔starting up or acquiring businesses outside the company's
current products and markets
, ✔✔Marketing in "corporate strategy" - ✔✔-provides guiding philosophy
-provides input to strategic planners
-design strategy to achieve corporate objectives
✔✔Corporate Marketing Mix - ✔✔the set of controllable, tactical tools that marketers
blend to produce the response it wants from the target markets
✔✔Microenvironment - ✔✔the actors close to the company that affect its ability to serve
its customers - the company, suppliers, marketing intermediaries, customer markets,
competitors, and publics (some control)
✔✔Macroenvironment - ✔✔the larger societal forces that affect the microenvironment -
demographic, economic, natural, technological, political, and cultural forces (out of
control)
✔✔Internal Environment - ✔✔areas inside the company, defines the companies
strengths and weaknesses (capabilities and limitations)
✔✔Suppliers - ✔✔provides resources needed to produce goods and services, important
link in the "value delivery system", enlightened marketers consider key suppliers to be
partners
✔✔Marketing Intermediaries - ✔✔help the company promote, sell, and distribute its
products to final buyers
-resellers (amazon)
-physical distribution firms (fedex)
-marketing services agencies (Tombras)
-financial intermediaries (TVA credit union)
✔✔Customers - ✔✔five types of markets that purchase a company's good sand
services
1. consumer markets
2. business markets
3. reseller markets
4. government markets
5. international markets (includes other 4)
✔✔Cmpetitors - ✔✔those who serve a target market with products and services that are
viewed by consumers as being reasonable substitutes
✔✔Publics - ✔✔any group that has an actual or potential interest in or impact on an
organization's ability to achieve its objectives
-financial
-media\government
ANSWERS SET A+
✔✔BCG Matrix - ✔✔a means of evaluating strategic business units on the basis of (1)
their business growth rates and (2) their share of the market
✔✔Stars - ✔✔-high growth and share
-growth will slow
-need heavy investment
✔✔Question Mark - ✔✔-relatively low market share
-require cash to compete
-build into star or phase out
✔✔Cash Cows - ✔✔-low growth
-high share
-produce cash
-established, successful SBUs
✔✔Dogs - ✔✔-low growth, low market share
-generate cash to sustain self
-do not promise to be cash source
✔✔Market Penetration - ✔✔make more sales to current customers without changing the
original products
✔✔Market Development - ✔✔identifying and developing new markets for its current
products
✔✔Product Development - ✔✔offer modified or new products for current markets
✔✔Diversification - ✔✔starting up or acquiring businesses outside the company's
current products and markets
, ✔✔Marketing in "corporate strategy" - ✔✔-provides guiding philosophy
-provides input to strategic planners
-design strategy to achieve corporate objectives
✔✔Corporate Marketing Mix - ✔✔the set of controllable, tactical tools that marketers
blend to produce the response it wants from the target markets
✔✔Microenvironment - ✔✔the actors close to the company that affect its ability to serve
its customers - the company, suppliers, marketing intermediaries, customer markets,
competitors, and publics (some control)
✔✔Macroenvironment - ✔✔the larger societal forces that affect the microenvironment -
demographic, economic, natural, technological, political, and cultural forces (out of
control)
✔✔Internal Environment - ✔✔areas inside the company, defines the companies
strengths and weaknesses (capabilities and limitations)
✔✔Suppliers - ✔✔provides resources needed to produce goods and services, important
link in the "value delivery system", enlightened marketers consider key suppliers to be
partners
✔✔Marketing Intermediaries - ✔✔help the company promote, sell, and distribute its
products to final buyers
-resellers (amazon)
-physical distribution firms (fedex)
-marketing services agencies (Tombras)
-financial intermediaries (TVA credit union)
✔✔Customers - ✔✔five types of markets that purchase a company's good sand
services
1. consumer markets
2. business markets
3. reseller markets
4. government markets
5. international markets (includes other 4)
✔✔Cmpetitors - ✔✔those who serve a target market with products and services that are
viewed by consumers as being reasonable substitutes
✔✔Publics - ✔✔any group that has an actual or potential interest in or impact on an
organization's ability to achieve its objectives
-financial
-media\government
