#15 Gen. Luis St. Caybiga, Caloocan City
Submitted By:
Adane‚ Kyla
Bitangcor‚ Angela
Cogot, Jocelle Buyan
Curitao‚ Jamai Curt
Francisco‚ Peachy
Francisco‚ Welgrace
Gastanes‚ Mejie
Golosino‚ Rica Joy
Ilasco‚ Erika
Prodinsiado, Timruzell
Ramos‚ Jester
Regondola‚ Mary Joy
Suguitan‚ Mariel
BSHM 3 - D
GROUP 15
Submitted To:
Ms. Monica Caliwan
Mr. Ronald Mauricio
1
, LADY OF LOURDES HOSPITAL & COLLEGE S OF CAYBIGA, INC.
#15 Gen. Luis St. Caybiga, Caloocan City
TABLE OF CONTENT
APPROVAL SHEET...........................................................................4
ENDORSEMENT………………………………………………………………….5
ACKNOWLEDGEMENT ………………………………………………………………….6
CHAPTER I: EXECUTIVE SUMMARY………………………………………………...7-49
A. Introduction……………………………………………………………
B. Name of Enterprise……………………………………………………..
C. Location………………………………………………………………….
D. Highlights of the Project………………………………………………….
E. Marketing Aspect………………………………………………………….
F. Technical Aspect…………………………………………………………..
G. Financial Aspect…………………………………………………………….
H. Management Aspect…………………………………………………………
I. Socio- Economic Aspect………………………………………………………..
CHAPTER II: MARKETING ASPECT………………………………………………….11-49
Marketing Study Objectives………………………………………………………..
Production Description…………………………………………………..
Demand………………………………………………………………….17
Supply…………………………………………………………………….18
Demand and Supply Analysis……………………………………………
Marketing Program……………………………………………………..
Product Strategies……………………………………………………….
Company Logo………………………………………………………….20-22
Packaging………………………………………………………………..23-24
Pricing……………………………………………………………………25-28
Channel of Distribution…………………………………………………..29
Promotions………………………………………………………………31-49
CHAPTER III: TECHNICAL ASPECT…………………………………………………50-70
Raw Materials for Production……………………………………………………
Manufacturing Process………………………………………………......56-61
Factory Equipment……………………………………………………...62-66
Labor Equipment………………………………………………………..67-69supplie
2
, LADY OF LOURDES HOSPITAL & COLLEGE S OF CAYBIGA, INC.
#15 Gen. Luis St. Caybiga, Caloocan City
Plant Size and Production Schedule………………………….....................70-72
Tools, Equipment and Appliances……………………………………………..73
Plant Location………………………………………………………………….77
Plant and Building Layout……………………………………………………..78
Utilities…………………………………………………..79
Waste Disposal………………………………………….80
CHAPTER IV: FINANCIAL ASPECT………………………………………………..81-108
Major Assumption…………………
Total Project Cost………………….
Pre-Opening Financial Statement…………..
Financial Statement……………………
CHAPTER V: MANAGEMENT ASPECT……………………………..109-123
Vision and Mission……………………………………….
Form of Business………………………………………
SWOT Analysis…………………………………………
Organizational Structure…………………………..
Job Description of Personnel…………………………………
Partnership Contract……………………………115-119
Organizational Work Regulation…………………………
CHAPTER VI: SOCIO-ECONOMIC ASPECT……………………………………..124-128
Socio-Economic Benefits……………………………….…………………124
Impact on the Environment………………………………………………125
Impact of Business to the Community………………………………………128
Employment Considerations…………………………………………………128
BIBLIOGRAPHY………………………………………………………129-130
APPENDICES…………………………………………………………..130-131
SANITATION AND HYGIENE…………………………...............131
HACCP……………………………………………………………….132-161
CURRICULUM VITAE………………………………………………….162
3
, LADY OF LOURDES HOSPITAL & COLLEGE S OF CAYBIGA, INC.
#15 Gen. Luis St. Caybiga, Caloocan City
APPROVAL SHEET
A Feasibility Study of
LASA CASA
Prepared and submitted by:
Ms. Angela Bitangcor, Ms. Mariel Suguitan, Ms. Mejie Gastanes, Ms. Kyla Adane, Ms. Rica Joy
Golosino, Ms. Peachy Francisco, Ms. Welgrace Francisco, Ms. Erika Ilasco, Ms. Mary Joy
Regondola, Ms. Jocelle Buyan Cogot, Mr. Jamai Kurt Curitao, Mr. Mark Jester Ramos, Mr. Timruzell
Prodinsiado
In partial fulfillment of the requirements for the degree of Bachelor of Science in Hospitality
Management, it has been recommended for acceptance and approval.
Adviser:
Mr. Ronald B. Mauricio
Ms. Monica Caliwan
4