E COMMERCE EXAM SCRIPT UPDATED
QUESTIONS AND ACCURATE ANSWERS
FULL SOLUTION
●● 18) Which of the following is not a major business trend in e-
commerce in 2013-2014?
A) Social e-commerce continues to grow.
B) Small businesses and entrepreneurs are hampered by the rising cost
of market entry caused by increased presence of industry giants.
C) Facebook grows to more than 1.1 billion users.
D) Social and mobile advertising begins to challenge search engine
marketing.
Answer: Answer: B
●● 19) All of the following are major technology trends in e-commerce
in 2013-2014 except:
A) cloud computing enables the creation of "big data."
B) apps create a new platform for online marketing and commerce.
C) the mobile computing platform begins to rival the PC platform.
D) real-time advertising becomes a reality with gains in computing
power and speeds.
Answer: Answer: A
,●● 20) E-commerce can be defined as:
A) the use of the Internet, the Web, and mobile apps to transact business.
B) the use of any Internet technologies in a firm's daily activities.
C) the digital enablement of transactions and processes within an
organization.
D) any digitally enabled transactions among individuals and
organizations.
Answer: Answer: A
●● 21) Which of the following is not a unique feature of e-commerce
technology?
A) interactivity
B) social technology
C) global broadcasting
D) richness
Answer: Answer: C
●● 22) The integration of video, audio, and text marketing messages
into a single marketing message and consuming experience is an
example of which of the following?
A) richness
B) ubiquity
C) information density
, D) personalization
Answer: Answer: A
●● 23) Which of the following qualities is least likely to decrease a
consumer's search costs?
A) ubiquity
B) global reach
C) information density
D) richness
Answer: Answer: D
●● 24) Which of the following is the best definition of transaction cost?
A) the cost of changing prices
B) the cost of participating in a market
C) the cost of finding suitable products
D) the cost merchants pay to bring their goods to market
Answer: Answer: B
●● 25) In 2013, the world's online population was roughly:
A) 250 million.
B) 2.5 billion.
C) 25 billion.
QUESTIONS AND ACCURATE ANSWERS
FULL SOLUTION
●● 18) Which of the following is not a major business trend in e-
commerce in 2013-2014?
A) Social e-commerce continues to grow.
B) Small businesses and entrepreneurs are hampered by the rising cost
of market entry caused by increased presence of industry giants.
C) Facebook grows to more than 1.1 billion users.
D) Social and mobile advertising begins to challenge search engine
marketing.
Answer: Answer: B
●● 19) All of the following are major technology trends in e-commerce
in 2013-2014 except:
A) cloud computing enables the creation of "big data."
B) apps create a new platform for online marketing and commerce.
C) the mobile computing platform begins to rival the PC platform.
D) real-time advertising becomes a reality with gains in computing
power and speeds.
Answer: Answer: A
,●● 20) E-commerce can be defined as:
A) the use of the Internet, the Web, and mobile apps to transact business.
B) the use of any Internet technologies in a firm's daily activities.
C) the digital enablement of transactions and processes within an
organization.
D) any digitally enabled transactions among individuals and
organizations.
Answer: Answer: A
●● 21) Which of the following is not a unique feature of e-commerce
technology?
A) interactivity
B) social technology
C) global broadcasting
D) richness
Answer: Answer: C
●● 22) The integration of video, audio, and text marketing messages
into a single marketing message and consuming experience is an
example of which of the following?
A) richness
B) ubiquity
C) information density
, D) personalization
Answer: Answer: A
●● 23) Which of the following qualities is least likely to decrease a
consumer's search costs?
A) ubiquity
B) global reach
C) information density
D) richness
Answer: Answer: D
●● 24) Which of the following is the best definition of transaction cost?
A) the cost of changing prices
B) the cost of participating in a market
C) the cost of finding suitable products
D) the cost merchants pay to bring their goods to market
Answer: Answer: B
●● 25) In 2013, the world's online population was roughly:
A) 250 million.
B) 2.5 billion.
C) 25 billion.
