DMI SPECIALIST SEARCH MARKETING
UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS COMPLETE STUDY
GUIDE
●● The concepts of inbound and outbound marketing are fundamental to
understanding digital marketing.
Drag and drop the characteristics most closely associated with inbound
and outbound marketing to the correct column.
Answer: Inbound: Attracts leads by providing helpful content , pull
strategy, closely aligned with digital marketing.
Outbound: Push strategy, associated with traditional and digital
marketing, uses volume and repetition to spread word of existence
●● Owned, paid, and earned media constitute three distinct media
channels for digital marketers.
Drag and drop each example of digital media to the media channel it
represents.
Answer: Owned: website, social media account, blog
Earned: WOM Promo, mentions, reviews
,Paid: Display Ads, Social Media Ads, Retargeting
●● Traditional marketing activities include direct marketing, broadcast
advertising, and referrals.
Drag and drop each example of traditional marketing to the marketing
strategy it represents.
Answer: Direct: Mailings and brochures, flyers, coupons
Broadcast: product placement, program sponsorship, cinema advert
Referral: Fidelity cards, discounts for sponsorships, WOM
●● Traditional and digital marketing often work most effectively
together but there are distinct differences.
Drag and drop each characteristic to the form of marketing it best
represents.
Answer: Traditional: outbound, mass, passive audience, one-to-many
Digital: individua;, active audience, inbound, one-to-one
●● Which DMI 3i principle is illustrated by applying your customer
engagement learnings to your digital marketing strategy?
Choose ONE of the following:
, Answer: Iterate
●● Understanding the relationship between key digital channels and the
potential business opportunities they can help unlock is central to any
digital strategy.
Drag and drop each online business goal to the digital channel that can
best support it.
Answer: Content Marketing - Improves brand personality and likability
SEO- Increases the visibility and searchability of online assets
Social Media - Creates visibility and interactivity with an audience
PPC - Drives interested audiences to a site4
●● What elements of a SMART objective are illustrated in the following
statement?
In order to establish myself as a digital marketing expert, I will complete
a diploma in digital marketing.
Choose TWO of the following:
Answer: Measureable & Specific
●● Understanding the relationship between different types of audience
research data is key to developing audience insights.
UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS COMPLETE STUDY
GUIDE
●● The concepts of inbound and outbound marketing are fundamental to
understanding digital marketing.
Drag and drop the characteristics most closely associated with inbound
and outbound marketing to the correct column.
Answer: Inbound: Attracts leads by providing helpful content , pull
strategy, closely aligned with digital marketing.
Outbound: Push strategy, associated with traditional and digital
marketing, uses volume and repetition to spread word of existence
●● Owned, paid, and earned media constitute three distinct media
channels for digital marketers.
Drag and drop each example of digital media to the media channel it
represents.
Answer: Owned: website, social media account, blog
Earned: WOM Promo, mentions, reviews
,Paid: Display Ads, Social Media Ads, Retargeting
●● Traditional marketing activities include direct marketing, broadcast
advertising, and referrals.
Drag and drop each example of traditional marketing to the marketing
strategy it represents.
Answer: Direct: Mailings and brochures, flyers, coupons
Broadcast: product placement, program sponsorship, cinema advert
Referral: Fidelity cards, discounts for sponsorships, WOM
●● Traditional and digital marketing often work most effectively
together but there are distinct differences.
Drag and drop each characteristic to the form of marketing it best
represents.
Answer: Traditional: outbound, mass, passive audience, one-to-many
Digital: individua;, active audience, inbound, one-to-one
●● Which DMI 3i principle is illustrated by applying your customer
engagement learnings to your digital marketing strategy?
Choose ONE of the following:
, Answer: Iterate
●● Understanding the relationship between key digital channels and the
potential business opportunities they can help unlock is central to any
digital strategy.
Drag and drop each online business goal to the digital channel that can
best support it.
Answer: Content Marketing - Improves brand personality and likability
SEO- Increases the visibility and searchability of online assets
Social Media - Creates visibility and interactivity with an audience
PPC - Drives interested audiences to a site4
●● What elements of a SMART objective are illustrated in the following
statement?
In order to establish myself as a digital marketing expert, I will complete
a diploma in digital marketing.
Choose TWO of the following:
Answer: Measureable & Specific
●● Understanding the relationship between different types of audience
research data is key to developing audience insights.
