DMI SPECIALIST SEARCH MARKETING
EXAM SCRIPT TESTED QUESTIONS FULL
SOLUTION PREMIUM STUDY MATERIAL
●● Outbound Marketing
Answer: Associated with traditional and digital marketing, uses volume
and repetition to spread word of existence, push strategy
●● Owned Media Example
Answer: Blog, Website, Social Media Account,
●● Paid Media Example
Answer: Display Ads, Social Media, Retargeting
●● Earned Media Example
Answer: Word of mouth promotion, reviews, and mentions
●● Direct Marketing
Answer: Mailings and brochures, flyers, and coupons
●● Broadcast Marketing
,Answer: Product placement, program sponsorship, and cinema
advertisement
●● Referral Marketing
Answer: Fidelity cards, word of mouth, and discounts for sponsorships
●● Traditional Marketing characteristics
Answer: Outbound, one-to-many, mass, passive audience
●● Digital Marketing characteristics
Answer: Active audience, inbound, one-to-one, individual
●● 3i principles
Answer: 1. Initiate
2. Iterate
3. Integrate
●● What elements of a SMART objective are illustrated in the following
statement?
In order to establish myself as a digital marketing expert, I will complete
a diploma in digital marketing.
Answer: Specific and Measurable
, ●● Audience Research
Answer: Survey tool, marketing research company, social media
platform, behavior analytics
●● Social Listening
Answer: Hootsuite, hashtags, Tweetdeck, influencers
●● Social listening
Answer: identifies audiences interests
●● market research
Answer: provides third-party analysis of specific topics
●● What are the main benefits of a 360 marketing campaign?
Answer: Optimizes for scale and relevance, covers the entire buying
cycle
●● Steps of framework for managing projects
Answer: 1. Identify the project or campaign
2. Write a project brief
3. Develop goals and objectives
4. Get input from the team
5. Map out timelines and tasks
EXAM SCRIPT TESTED QUESTIONS FULL
SOLUTION PREMIUM STUDY MATERIAL
●● Outbound Marketing
Answer: Associated with traditional and digital marketing, uses volume
and repetition to spread word of existence, push strategy
●● Owned Media Example
Answer: Blog, Website, Social Media Account,
●● Paid Media Example
Answer: Display Ads, Social Media, Retargeting
●● Earned Media Example
Answer: Word of mouth promotion, reviews, and mentions
●● Direct Marketing
Answer: Mailings and brochures, flyers, and coupons
●● Broadcast Marketing
,Answer: Product placement, program sponsorship, and cinema
advertisement
●● Referral Marketing
Answer: Fidelity cards, word of mouth, and discounts for sponsorships
●● Traditional Marketing characteristics
Answer: Outbound, one-to-many, mass, passive audience
●● Digital Marketing characteristics
Answer: Active audience, inbound, one-to-one, individual
●● 3i principles
Answer: 1. Initiate
2. Iterate
3. Integrate
●● What elements of a SMART objective are illustrated in the following
statement?
In order to establish myself as a digital marketing expert, I will complete
a diploma in digital marketing.
Answer: Specific and Measurable
, ●● Audience Research
Answer: Survey tool, marketing research company, social media
platform, behavior analytics
●● Social Listening
Answer: Hootsuite, hashtags, Tweetdeck, influencers
●● Social listening
Answer: identifies audiences interests
●● market research
Answer: provides third-party analysis of specific topics
●● What are the main benefits of a 360 marketing campaign?
Answer: Optimizes for scale and relevance, covers the entire buying
cycle
●● Steps of framework for managing projects
Answer: 1. Identify the project or campaign
2. Write a project brief
3. Develop goals and objectives
4. Get input from the team
5. Map out timelines and tasks
