DMI SPECIALIST SEARCH MARKETING
COMPREHENSIVE EXAMINATION TEST
COMPLETE QUESTIONS WITH ACCURATE
SOLUTIONS
●● outbound marketing
Answer: begins with the brand advertiser pushing out a message to a
specified target audience with the objective being to drive awareness of
a product or service
●● inbound marketing
Answer: involves trying to pull your audience towards your content,
brand, or service. the focus is on creating compelling content to draw
your customers to your brand
●● owned media
Answer: the media you create and manage
●● paid media
Answer: media or advertising that you have paid for to drive banner and
video viability, or clicks and traffic, to your product, website, or service
●● earned media
,Answer: free publicity generated by consumers, PR, influencers, and
people who speak about and share content related to your brand or
product. brand advocates live here
●● direct marketing
Answer: involves promoting and selling directly to the end buyer from
the manufacturer with no other media owner involved
●● print
Answer: advertising that uses physically printed media to reach
consumers and prospects, such as newspapers, brochures and magazine
ads
●● outdoor
Answer: billboards, bus stops and smaller placements, bus sides,
building wraps and installations and so on
●● referral
Answer: involves promoting products or services to new customers
through referrals, usually by word of mouth
●● 3i principles
Answer: initiate, iterate, integrate
,●● initiate
Answer: start with what the customer actually wants and work
backwards through your strategy towards your objective
●● iterate
Answer: testing and improving your activity now that you understand
more about the audience, the channels they use, and how they view your
brand online
●● integrate
Answer: focused on two parts: selling your strategy to get approval from
the organization to move forward, and then integrating your findings and
strategy across the different channels
●● email and automation marketing
Answer: used for conversion and loyalty. aim to reach out to the
customers at the right time to lead them to a conversion destination, such
as a landing page
●● audience research
Answer: designed to establish the size, composition, and characteristics
of a group of individuals who are, or could be, potential customers
●● demographics
, Answer: hard facts about your audience. whether they are male or
female, how old they are, what their profession is, whether they are
married, where they live, whether they go/went to college
●● psychographics
Answer: anything that your audience might be interested in, beliefs, life
goals, or opinions. its about gaining deep understanding of your
audience's aspirations
●● behavioral data
Answer: about how people use your product, or even how they navigate
on your website, and how they use different
●● What are the benefits of including and digital marketing activities
when creating a marketing campaign?
Answer: optimize for scale and relevance and uses every audience's
point of contact
●● Which DMI 3i principle is illustrated by applying your customer
engagement learnings to your digital marketing strategy?
Answer: iterate
●● In order to establish myself as a digital marketing expert, I will
complete a diploma in digital marketing. What elements of a SMART
objective are illustrated in the statement above?
COMPREHENSIVE EXAMINATION TEST
COMPLETE QUESTIONS WITH ACCURATE
SOLUTIONS
●● outbound marketing
Answer: begins with the brand advertiser pushing out a message to a
specified target audience with the objective being to drive awareness of
a product or service
●● inbound marketing
Answer: involves trying to pull your audience towards your content,
brand, or service. the focus is on creating compelling content to draw
your customers to your brand
●● owned media
Answer: the media you create and manage
●● paid media
Answer: media or advertising that you have paid for to drive banner and
video viability, or clicks and traffic, to your product, website, or service
●● earned media
,Answer: free publicity generated by consumers, PR, influencers, and
people who speak about and share content related to your brand or
product. brand advocates live here
●● direct marketing
Answer: involves promoting and selling directly to the end buyer from
the manufacturer with no other media owner involved
Answer: advertising that uses physically printed media to reach
consumers and prospects, such as newspapers, brochures and magazine
ads
●● outdoor
Answer: billboards, bus stops and smaller placements, bus sides,
building wraps and installations and so on
●● referral
Answer: involves promoting products or services to new customers
through referrals, usually by word of mouth
●● 3i principles
Answer: initiate, iterate, integrate
,●● initiate
Answer: start with what the customer actually wants and work
backwards through your strategy towards your objective
●● iterate
Answer: testing and improving your activity now that you understand
more about the audience, the channels they use, and how they view your
brand online
●● integrate
Answer: focused on two parts: selling your strategy to get approval from
the organization to move forward, and then integrating your findings and
strategy across the different channels
●● email and automation marketing
Answer: used for conversion and loyalty. aim to reach out to the
customers at the right time to lead them to a conversion destination, such
as a landing page
●● audience research
Answer: designed to establish the size, composition, and characteristics
of a group of individuals who are, or could be, potential customers
●● demographics
, Answer: hard facts about your audience. whether they are male or
female, how old they are, what their profession is, whether they are
married, where they live, whether they go/went to college
●● psychographics
Answer: anything that your audience might be interested in, beliefs, life
goals, or opinions. its about gaining deep understanding of your
audience's aspirations
●● behavioral data
Answer: about how people use your product, or even how they navigate
on your website, and how they use different
●● What are the benefits of including and digital marketing activities
when creating a marketing campaign?
Answer: optimize for scale and relevance and uses every audience's
point of contact
●● Which DMI 3i principle is illustrated by applying your customer
engagement learnings to your digital marketing strategy?
Answer: iterate
●● In order to establish myself as a digital marketing expert, I will
complete a diploma in digital marketing. What elements of a SMART
objective are illustrated in the statement above?
