AUXPA3 Study Guide
AUXPA3 Study Guide
Study online at https://quizlet.com/_imffw6
1. What is the purpose of U.S. Coast To publicize Auxiliary activities and assist the Coast Guard
Guard Auxiliary Public Affairs? with its public affairs and training programs.
2. What are the key actions of Auxil- Tell the Auxiliary story, act as persuaders and marketers,
iary Public Affairs? develop relationships, enhance the Auxiliary brand, and
cultivate strong media relationships.
3. What can an active public affairs Attendance at PE classes, interest in vessel safety checks,
program encourage? boost Coast Guard and Auxiliary image, build morale for
both CG and CGAux, and recruit new members.
4. Who conducts AUXPA efforts at Public Affairs Officers (PAOs).
various levels (flotilla, division,
and district)?
5. What is the web gateway to the www.auxpa.org.
world of PA?
6. What is the proactive approach to 1. Actively disseminating messages through various
public affairs? communication media.
2. Identify your audience.
3. Know your target media (prepare a contact list).
4. Write articles and promotional materials regularly.
5. Publish announcments in community calendars.
6. Set up displays and safey exhibits at special events.
7. Create public service announcements and video new
releases.
8. Distribute posters, fliers, and flotilla newsletters.
7. What are the steps in the four-step Planning, Execution, Analysis, Follow-up.
public affairs process?
8.
1
, AUXPA3 Study Guide
AUXPA3 Study Guide
Study online at https://quizlet.com/_imffw6
What guidance manuals are used USCG Auxiliary Public Affairs Guide and USCG External
for AUXPA? Affairs Manual.
9. What are the AUXPA responsibili- Supervise the PA staff officer, rely on FSO-PA for guid-
ties of the flotilla commander? ance, represent the unit as spokesperson, and identify
public affairs opportunities in various mission areas.
10. Do flotilla members have AUXPA Yes, public affairs is the responsibility of everyone in
responsibilities? the Auxiliary, because PA, as a function crosses all CG
missions.
11. What channels can be employed Commercial media, the Internet, church or community
to communicate with the public? bulletins, and local boating newsletters.
12. What types of print media are Flotilla (Chicago Six Sentinel), division (Making Way)
used internally? and district (Currents) newsletters, Navigator magazine,
and national e-mail newsletters.
13. What is the role of the Auxiliary To achieve competency in Auxiliary public affairs.
Public Affairs Specialist 3 (AUX-
PA3)?
14. What is the significance of the It supports Coast Guard public affairs and outreach ef-
AUXPA program? forts.
15. What is the recommended action Become familiar with and adhere to the guidelines and
for AUXPA3 trainees? content of the PQS.
16. What is the purpose of the Person- To provide training and qualification guidance for Auxil-
nel Qualification Standards (PQS) iarists.
Study Guide?
17. It provides outstanding support of Coast Guard public
affairs and outreach.
2
AUXPA3 Study Guide
Study online at https://quizlet.com/_imffw6
1. What is the purpose of U.S. Coast To publicize Auxiliary activities and assist the Coast Guard
Guard Auxiliary Public Affairs? with its public affairs and training programs.
2. What are the key actions of Auxil- Tell the Auxiliary story, act as persuaders and marketers,
iary Public Affairs? develop relationships, enhance the Auxiliary brand, and
cultivate strong media relationships.
3. What can an active public affairs Attendance at PE classes, interest in vessel safety checks,
program encourage? boost Coast Guard and Auxiliary image, build morale for
both CG and CGAux, and recruit new members.
4. Who conducts AUXPA efforts at Public Affairs Officers (PAOs).
various levels (flotilla, division,
and district)?
5. What is the web gateway to the www.auxpa.org.
world of PA?
6. What is the proactive approach to 1. Actively disseminating messages through various
public affairs? communication media.
2. Identify your audience.
3. Know your target media (prepare a contact list).
4. Write articles and promotional materials regularly.
5. Publish announcments in community calendars.
6. Set up displays and safey exhibits at special events.
7. Create public service announcements and video new
releases.
8. Distribute posters, fliers, and flotilla newsletters.
7. What are the steps in the four-step Planning, Execution, Analysis, Follow-up.
public affairs process?
8.
1
, AUXPA3 Study Guide
AUXPA3 Study Guide
Study online at https://quizlet.com/_imffw6
What guidance manuals are used USCG Auxiliary Public Affairs Guide and USCG External
for AUXPA? Affairs Manual.
9. What are the AUXPA responsibili- Supervise the PA staff officer, rely on FSO-PA for guid-
ties of the flotilla commander? ance, represent the unit as spokesperson, and identify
public affairs opportunities in various mission areas.
10. Do flotilla members have AUXPA Yes, public affairs is the responsibility of everyone in
responsibilities? the Auxiliary, because PA, as a function crosses all CG
missions.
11. What channels can be employed Commercial media, the Internet, church or community
to communicate with the public? bulletins, and local boating newsletters.
12. What types of print media are Flotilla (Chicago Six Sentinel), division (Making Way)
used internally? and district (Currents) newsletters, Navigator magazine,
and national e-mail newsletters.
13. What is the role of the Auxiliary To achieve competency in Auxiliary public affairs.
Public Affairs Specialist 3 (AUX-
PA3)?
14. What is the significance of the It supports Coast Guard public affairs and outreach ef-
AUXPA program? forts.
15. What is the recommended action Become familiar with and adhere to the guidelines and
for AUXPA3 trainees? content of the PQS.
16. What is the purpose of the Person- To provide training and qualification guidance for Auxil-
nel Qualification Standards (PQS) iarists.
Study Guide?
17. It provides outstanding support of Coast Guard public
affairs and outreach.
2
