Ch. 2 - MKTG 437 Final Exam Test 2026\2027.
The goal of ______ is to encourage visitors to purchase a subscription to the website.
subscription landing pages
Single-product landing pages should include all of the following, except
a. product images
b. call to Action
c. links, images, and information about other products the company offers
d. color scheme and logo that matches the ad generating the visit to the landing page
links, images, and information about other products the company offers
All of the following statements about the use of images on landing pages are true,
except
a. images should be of professional quality
b. A/B testing can be used to test the performance of images
c. the right images can encourage visitors to explore the page further
d. visitors normally read the text closely on landing pages, so text is essential to
accompany the images
visitors normally read the text closely on landing pages, so text is essential to accompany
the images
Lowering the shopping cart abandonment rate is a reliable way to improve
conversion rates. Of the following methods, the action most likely to decrease
shopping cart abandonment is
a. adding more steps to the payment process
b. streamlining the payment process
c. requiring users to pay with Paypal rather than credit cards
d. detailed product information
streamlining the payment process
When trying to increase the number of leads received from a lead-generation landing
page, which of the following is NOT a best practice?
The goal of ______ is to encourage visitors to purchase a subscription to the website.
subscription landing pages
Single-product landing pages should include all of the following, except
a. product images
b. call to Action
c. links, images, and information about other products the company offers
d. color scheme and logo that matches the ad generating the visit to the landing page
links, images, and information about other products the company offers
All of the following statements about the use of images on landing pages are true,
except
a. images should be of professional quality
b. A/B testing can be used to test the performance of images
c. the right images can encourage visitors to explore the page further
d. visitors normally read the text closely on landing pages, so text is essential to
accompany the images
visitors normally read the text closely on landing pages, so text is essential to accompany
the images
Lowering the shopping cart abandonment rate is a reliable way to improve
conversion rates. Of the following methods, the action most likely to decrease
shopping cart abandonment is
a. adding more steps to the payment process
b. streamlining the payment process
c. requiring users to pay with Paypal rather than credit cards
d. detailed product information
streamlining the payment process
When trying to increase the number of leads received from a lead-generation landing
page, which of the following is NOT a best practice?
