PUR 3000 EXAM -1 2026 UPDATE QUESTIONS AND
CORRECT VERIFIED ANSWERS ALREADY GRADED
A+ (BRAND NEW VISION)
Asymmetrical model - ANS-Model of public relations in which
communication is two-way but unbalanced, with the or- ganization using research/feedback
in an effort to per- suade publics to change attitudes or behaviors.
Flash mob - ANS-When a group of people plans and executes a surprise public event or
performance that is usually organized via electronic media and often unanticipated by those
who are not participants.
Material Information - ANS-Any information that could affect investment decisions related to a
particular security such as stock in a publicly traded company.
News release - ANS-A statement of news produced and distributed on behalf of an
organization to make information public. traditionally news releases (aka press releases) have
been issued to news media with the intent of publicizing the information to the news
organization's readers, listeners or viewers.
Objectivity - ANS-State of being free from the influence of personal feelings or opinions in
considering and representing facts.
Organic search results - ANS-Search engine results that are generated because of their
relevance to the search terms entered by users and not resulting directly from paid placement
as advertising.
, Press agentry/publicity model - ANS-Model of public relations in which communication is
mostly one-way, initiated by an organization with little concern for accuracy or completeness
in order to gain the attention of publics.
Propaganda - ANS-The spread of information used to promote or support a particular point of
view. in modern use, the term usually refers to false, mislead- ing or exaggerated information.
Psuedo-event - ANS-An event organized primarily for the purpose of generating media
coverage
Public information model - ANS-Model of public relations in which communication is mostly
one-way, initiated by an organization to inform publics with truthful and accurate
information.
Public information officer (PIO) - ANS-A public relations person, commonly working in a
government position, whose job focuses on the dissemination of information to appropriate
publics in an accurate and timely manner.
Search engine optimization (SEO) - ANS-Process of improving the position of a specific website
in the organic search results of search engines.
Status conferral - ANS-When media pay attention to individuals and groups and therefore
enhance their authority or bestow prestige on them.
Symmetrical model - ANS-Model of public relations in which two-way communication is
mostly balanced, with the organization as likely to change attitudes or behav- ior as its
publics.
Sam Adams' 6 PR Techniques - ANS-1. Organizing to implement action
2. The use of symbols to evoke emotion
CORRECT VERIFIED ANSWERS ALREADY GRADED
A+ (BRAND NEW VISION)
Asymmetrical model - ANS-Model of public relations in which
communication is two-way but unbalanced, with the or- ganization using research/feedback
in an effort to per- suade publics to change attitudes or behaviors.
Flash mob - ANS-When a group of people plans and executes a surprise public event or
performance that is usually organized via electronic media and often unanticipated by those
who are not participants.
Material Information - ANS-Any information that could affect investment decisions related to a
particular security such as stock in a publicly traded company.
News release - ANS-A statement of news produced and distributed on behalf of an
organization to make information public. traditionally news releases (aka press releases) have
been issued to news media with the intent of publicizing the information to the news
organization's readers, listeners or viewers.
Objectivity - ANS-State of being free from the influence of personal feelings or opinions in
considering and representing facts.
Organic search results - ANS-Search engine results that are generated because of their
relevance to the search terms entered by users and not resulting directly from paid placement
as advertising.
, Press agentry/publicity model - ANS-Model of public relations in which communication is
mostly one-way, initiated by an organization with little concern for accuracy or completeness
in order to gain the attention of publics.
Propaganda - ANS-The spread of information used to promote or support a particular point of
view. in modern use, the term usually refers to false, mislead- ing or exaggerated information.
Psuedo-event - ANS-An event organized primarily for the purpose of generating media
coverage
Public information model - ANS-Model of public relations in which communication is mostly
one-way, initiated by an organization to inform publics with truthful and accurate
information.
Public information officer (PIO) - ANS-A public relations person, commonly working in a
government position, whose job focuses on the dissemination of information to appropriate
publics in an accurate and timely manner.
Search engine optimization (SEO) - ANS-Process of improving the position of a specific website
in the organic search results of search engines.
Status conferral - ANS-When media pay attention to individuals and groups and therefore
enhance their authority or bestow prestige on them.
Symmetrical model - ANS-Model of public relations in which two-way communication is
mostly balanced, with the organization as likely to change attitudes or behav- ior as its
publics.
Sam Adams' 6 PR Techniques - ANS-1. Organizing to implement action
2. The use of symbols to evoke emotion
