OMCA Practice Exam Questions with 100% Verified Answers
Latest Update
Question: Answer:
A web analytics key performance indicator (KPI) is most useful Represents a metric or ratio connected w business objectives
when it
- Indicates Visitor paths through both mobile and web
properties
- Enables adjustments of adv cost in real time
- Is connected with revenue and visitor count
- Represents a metric or ratio connected w business
objectives
Question: Answer:
For a company starting with little or no brand recognition, - to grow its own influence as a result of working with those that
which of the following is the generally accepted long term already have it
objective for its influencer mktg program?
- to grow its own influence as a result of working with those
that already have it
- to cause influencers to ask other influencers to mention its
brand
- to optimize the qualification process for finding influencers
who will mention the brand
to protect its brand reputation from competitor attacks
Question: Answer:
Which of the following best represents generally accepted - Allow change of quantities show trust seals near checkout button
practices for optimizing the checkout process on an require as little
ecommerce site? information as possible
- List benefits over features offer product search avoid
banners and animation
- Allow change of quantities show trust seals near checkout
button require as little information as possible
- Offer free shipping use large and small images for products
provide breadcrumb navigation for categories and products
- Ensure company logo is clickable used product description
before company name in Page titles offer loyalty programs
, Question: Answer:
*In the context of conversion optimization money back - trust and credibility signals
guarantees, privacy assurances, contact information, and
testimonials are examples of
- organizational clarity
- trust and credibility signals
- information architecture
- calls to action
Question: Answer:
The practice of content marketing is generally accepted to be - a benefit to indirect traffic direct traffic customer engagement and
- primary for PPC traffic SEO
- Primarily for SEO traffic
- a benefit to indirect traffic direct traffic customer
engagement and SEO
- primarily for direct traffic benefit
Question: Answer:
Web analytics data is primarily collected through - JavaScript tags
- third-party cookies
- JavaScript tags
- ad clicks
- PHP scripts
Question: Answer:
* For optimal SEO links to a website that are unnatural or - should be removed if possible and if not removed disavowed
appear to be from spam or low quality sites
- can boost rankings if the anchor text is semantically related
to the target site theme
- should be removed if possible and if not removed
disavowed
- have little impact on search engine rankings
- can be assigned a no follow attribute in the site owner's
Webmaster tools interface
Latest Update
Question: Answer:
A web analytics key performance indicator (KPI) is most useful Represents a metric or ratio connected w business objectives
when it
- Indicates Visitor paths through both mobile and web
properties
- Enables adjustments of adv cost in real time
- Is connected with revenue and visitor count
- Represents a metric or ratio connected w business
objectives
Question: Answer:
For a company starting with little or no brand recognition, - to grow its own influence as a result of working with those that
which of the following is the generally accepted long term already have it
objective for its influencer mktg program?
- to grow its own influence as a result of working with those
that already have it
- to cause influencers to ask other influencers to mention its
brand
- to optimize the qualification process for finding influencers
who will mention the brand
to protect its brand reputation from competitor attacks
Question: Answer:
Which of the following best represents generally accepted - Allow change of quantities show trust seals near checkout button
practices for optimizing the checkout process on an require as little
ecommerce site? information as possible
- List benefits over features offer product search avoid
banners and animation
- Allow change of quantities show trust seals near checkout
button require as little information as possible
- Offer free shipping use large and small images for products
provide breadcrumb navigation for categories and products
- Ensure company logo is clickable used product description
before company name in Page titles offer loyalty programs
, Question: Answer:
*In the context of conversion optimization money back - trust and credibility signals
guarantees, privacy assurances, contact information, and
testimonials are examples of
- organizational clarity
- trust and credibility signals
- information architecture
- calls to action
Question: Answer:
The practice of content marketing is generally accepted to be - a benefit to indirect traffic direct traffic customer engagement and
- primary for PPC traffic SEO
- Primarily for SEO traffic
- a benefit to indirect traffic direct traffic customer
engagement and SEO
- primarily for direct traffic benefit
Question: Answer:
Web analytics data is primarily collected through - JavaScript tags
- third-party cookies
- JavaScript tags
- ad clicks
- PHP scripts
Question: Answer:
* For optimal SEO links to a website that are unnatural or - should be removed if possible and if not removed disavowed
appear to be from spam or low quality sites
- can boost rankings if the anchor text is semantically related
to the target site theme
- should be removed if possible and if not removed
disavowed
- have little impact on search engine rankings
- can be assigned a no follow attribute in the site owner's
Webmaster tools interface
