OMCA Practice Test 1 Questions with 100% Verified Answers
Latest Update
Question: Answer:
The 4Ps of marketing as defined by Philip Kottler are: The 4Ps of marketing as defined by Philip Kottler are: Price, Product,
Place, and
Promotion
*In the 60s, Kotler introduced the 4Ps of marketing: Price, Product,
Place, and Promotion.
Question: Answer:
Which of the following statements is correct? A. Global e-commerce sales are projected to be $4.058 trillion by
2020.
B. We sjected to be $285 billion by 2020.
E. All The Optionspend 6.15 hours each day using online devices.
C. 46% of the world population uses the Internet.
D.Business' spend on online marketing is projected to be $285 billion
by 2020
*The digital economy is growing fast. All these facts are correct.
Online sales in growing
dramatically and more and more people are shopping through their
mobile devices.
Question: Answer:
Which one of these statements is correct? 98% of marketers affirm that offline and online marketing are
merging
*It is true that 98% of marketers affirm that offline and online
marketing are merging
(Source: Gartner's report in 2016).
Question: Answer:
Which of the following areas are NOT part of the digital Public Relations, Advertising, Event Marketing, and Sponsorship
marketing domain? *Public Relations, Advertising, Event Marketing, and Sponsorship
does not apply to
digital marketing domain.
,Question: Answer:
The search engine with the biggest market share globally is: Google
*Google has by far the largest share in the search engine market
which is more than 90%
of the entire market.
Question: Answer:
Which was the first social media network with a community AOL
feature? *AOL (America Online) was the first community network in the early
2000s. The social
media landscape continues to evolve at an exponential rate as it is
accessible to
consumers and organizations of all sizes and types.
Question: Answer:
Define reputation management in social media. The process of improving brand name by tracking, monitoring, and
eliminating negative
social media posts
*Reputation management is the process of improving brand name by
tracking,
monitoring, and eliminating negative social media posts. It builds
your credibility with
customers, which strengthens their trust in your brand.
Question: Answer:
How would you define social media marketing? Social media marketing refers to the process of gaining traffic or
attention through social
media sites.
*Social Media marketing is a highly effective way of reaching new
audiences and
generating conversation around your brand. It refers to the process
of gaining traffic or
attention through social media platforms.
, Question: Answer:
What are the key considerations for people in sales while they Build their professional brand and then position themselves as
use social media for selling (Social Selling)? subject matter experts in
their field to build credibility
*Social selling is the art of using social networks to find, connect,
understand, and
nurture sales prospects. People in sales should first build their
professional brand and
then position themselves as subject matter experts in their field to
build credibility.
Question: Answer:
Which one of the following statements is true A. LinkedIn works best for B2B organizations
B. Pinterest is great for driving traffic to your product catalog on your
website
C. Facebook is excellent for businesses that operate in the consumer
market
D. YouTube is a great social network platform to show customers how
to use your
products
*Each social network has its own specific characteristics. All the
statements above are
true.
Question: Answer:
Content has to meet the needs and interests of the target Relevant and valuable
audience. If your content is ___________ and _________ , customers *Content marketing is about creating and distributing relevant and
will find you. valuable content to
attract, acquire, and engage a clearly defined and understood target
audience—with the
objective of driving profitable customer action.
Question: Answer:
How would you describe what multi-channel attribution does? Accredits deserving touch points along the conversion journey
*Multi-channel attribution helps to identify the touch points in the
path to purchase and
clarify which channels contribute to what customer actions.
Latest Update
Question: Answer:
The 4Ps of marketing as defined by Philip Kottler are: The 4Ps of marketing as defined by Philip Kottler are: Price, Product,
Place, and
Promotion
*In the 60s, Kotler introduced the 4Ps of marketing: Price, Product,
Place, and Promotion.
Question: Answer:
Which of the following statements is correct? A. Global e-commerce sales are projected to be $4.058 trillion by
2020.
B. We sjected to be $285 billion by 2020.
E. All The Optionspend 6.15 hours each day using online devices.
C. 46% of the world population uses the Internet.
D.Business' spend on online marketing is projected to be $285 billion
by 2020
*The digital economy is growing fast. All these facts are correct.
Online sales in growing
dramatically and more and more people are shopping through their
mobile devices.
Question: Answer:
Which one of these statements is correct? 98% of marketers affirm that offline and online marketing are
merging
*It is true that 98% of marketers affirm that offline and online
marketing are merging
(Source: Gartner's report in 2016).
Question: Answer:
Which of the following areas are NOT part of the digital Public Relations, Advertising, Event Marketing, and Sponsorship
marketing domain? *Public Relations, Advertising, Event Marketing, and Sponsorship
does not apply to
digital marketing domain.
,Question: Answer:
The search engine with the biggest market share globally is: Google
*Google has by far the largest share in the search engine market
which is more than 90%
of the entire market.
Question: Answer:
Which was the first social media network with a community AOL
feature? *AOL (America Online) was the first community network in the early
2000s. The social
media landscape continues to evolve at an exponential rate as it is
accessible to
consumers and organizations of all sizes and types.
Question: Answer:
Define reputation management in social media. The process of improving brand name by tracking, monitoring, and
eliminating negative
social media posts
*Reputation management is the process of improving brand name by
tracking,
monitoring, and eliminating negative social media posts. It builds
your credibility with
customers, which strengthens their trust in your brand.
Question: Answer:
How would you define social media marketing? Social media marketing refers to the process of gaining traffic or
attention through social
media sites.
*Social Media marketing is a highly effective way of reaching new
audiences and
generating conversation around your brand. It refers to the process
of gaining traffic or
attention through social media platforms.
, Question: Answer:
What are the key considerations for people in sales while they Build their professional brand and then position themselves as
use social media for selling (Social Selling)? subject matter experts in
their field to build credibility
*Social selling is the art of using social networks to find, connect,
understand, and
nurture sales prospects. People in sales should first build their
professional brand and
then position themselves as subject matter experts in their field to
build credibility.
Question: Answer:
Which one of the following statements is true A. LinkedIn works best for B2B organizations
B. Pinterest is great for driving traffic to your product catalog on your
website
C. Facebook is excellent for businesses that operate in the consumer
market
D. YouTube is a great social network platform to show customers how
to use your
products
*Each social network has its own specific characteristics. All the
statements above are
true.
Question: Answer:
Content has to meet the needs and interests of the target Relevant and valuable
audience. If your content is ___________ and _________ , customers *Content marketing is about creating and distributing relevant and
will find you. valuable content to
attract, acquire, and engage a clearly defined and understood target
audience—with the
objective of driving profitable customer action.
Question: Answer:
How would you describe what multi-channel attribution does? Accredits deserving touch points along the conversion journey
*Multi-channel attribution helps to identify the touch points in the
path to purchase and
clarify which channels contribute to what customer actions.
