ESB v2 Certification Exam Review
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1. Angel Investor An investor who provides funding to a business for a stake in the business in
return.
2. Asset A tangible item a business owns.
3. B2B commercial transaction between businesses.
4. B2C commercial transaction between a business and a customer
5. Balance Sheet A financial statement that reports assets, liabilities, and owner's equity on a
specific date.
6. Bootstrapping starting a business without external help or capital
7. Break-Even Point The point where a business's revenue matches its expenses over a given period.
8. Budget The amount of money a business plans on spending during a given period.
9. Business Oppor- A situation an entrepreneur analyzes and evaluates to see if starting a sustainable,
tunity profitable business is feasible.
10. Business Plan A document that addresses the concept, customers, and capital for a business.
11. C Corporation A business structure that allows the company to pass its income, losses, deduc-
tions, and credits through its shareholders to decrease their taxation.
12. CEO Person who oversees a business's operations and resources and makes the major
decisions for the company.
13. CFO Person who oversees a company's finances.
14. Commission A fee paid to an employee for completing a task.
15. Compensation A monetary amount given to employees in return for their work.
, ESB v2 Certification Exam Review
Study online at https://quizlet.com/_ezwqb6
16. COO A person who is responsible for overseeing the day-to-day administrative and
operational functions of a business.
17. Copyright A form of protection individuals can implement to protect their intellectual prop-
erty; designated for print, music, film, and various other forms of creative licenses.
18. Crowdfunding The method of sharing a start-up business online to pre-sell products.
19. Customer An individual or business that purchases goods and services from a business.
20. Customer Acqui- The total cost of acquiring a new customer.
sition Cost
21. Customer Reten- The total cost to retain existing customers.
tion Cost
22. Demographic dividing the market into segments based on variables such as age, life-cycle stage,
Segmentation gender, income, occupation, education, religion, ethnicity, and generation
23. Distribution A method used to get a product from the manufacturer to the end-users.
Channel
24. Employee An individual hired by a company and compensated for their work.
25. Entrepreneur An individual who aspires to start and run a successful business.
26. Equity the value that would be returned to a company's shareholders if all of the assets
were liquidated and all of the company's debts were paid off
27. Ethical Practices Standards of professional conduct professionals should uphold.
28. Fixed Costs Costs a business has that remain the same no matter the volume of production.
29. Founder The person that developed or created a company or organization.
Study online at https://quizlet.com/_ezwqb6
1. Angel Investor An investor who provides funding to a business for a stake in the business in
return.
2. Asset A tangible item a business owns.
3. B2B commercial transaction between businesses.
4. B2C commercial transaction between a business and a customer
5. Balance Sheet A financial statement that reports assets, liabilities, and owner's equity on a
specific date.
6. Bootstrapping starting a business without external help or capital
7. Break-Even Point The point where a business's revenue matches its expenses over a given period.
8. Budget The amount of money a business plans on spending during a given period.
9. Business Oppor- A situation an entrepreneur analyzes and evaluates to see if starting a sustainable,
tunity profitable business is feasible.
10. Business Plan A document that addresses the concept, customers, and capital for a business.
11. C Corporation A business structure that allows the company to pass its income, losses, deduc-
tions, and credits through its shareholders to decrease their taxation.
12. CEO Person who oversees a business's operations and resources and makes the major
decisions for the company.
13. CFO Person who oversees a company's finances.
14. Commission A fee paid to an employee for completing a task.
15. Compensation A monetary amount given to employees in return for their work.
, ESB v2 Certification Exam Review
Study online at https://quizlet.com/_ezwqb6
16. COO A person who is responsible for overseeing the day-to-day administrative and
operational functions of a business.
17. Copyright A form of protection individuals can implement to protect their intellectual prop-
erty; designated for print, music, film, and various other forms of creative licenses.
18. Crowdfunding The method of sharing a start-up business online to pre-sell products.
19. Customer An individual or business that purchases goods and services from a business.
20. Customer Acqui- The total cost of acquiring a new customer.
sition Cost
21. Customer Reten- The total cost to retain existing customers.
tion Cost
22. Demographic dividing the market into segments based on variables such as age, life-cycle stage,
Segmentation gender, income, occupation, education, religion, ethnicity, and generation
23. Distribution A method used to get a product from the manufacturer to the end-users.
Channel
24. Employee An individual hired by a company and compensated for their work.
25. Entrepreneur An individual who aspires to start and run a successful business.
26. Equity the value that would be returned to a company's shareholders if all of the assets
were liquidated and all of the company's debts were paid off
27. Ethical Practices Standards of professional conduct professionals should uphold.
28. Fixed Costs Costs a business has that remain the same no matter the volume of production.
29. Founder The person that developed or created a company or organization.
