Question 1
In the context of the CLFP Book of Knowledge framework, what is considered the
beginning phase of the origination lifecycle?
Select one:
a. Documentation
b. Funding
c. Credit
d. Sales and marketing
CORRECT ANSWER
Answer:
Sales and marketing
Question 2
What are typical examples of the integration of sales and marketing efforts in an
equipment finance company?
Select one:
a. Brand; employee titles; continuous contact
b. Brand; top of mind awareness; continuous contact
c. Trade name; top of mind awareness; continuous contact
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,d. Brand; top of mind awareness; annual contact
CORRECT ANSWER
Answer:
Brand; top of mind awareness; continuous contact
Question 3
In the direct origination channel, who is considered the equipment finance company's
'customer'?
Select one:
a. End-user of the equipment
b. Vendor or manufacturer
c. Originator of the transaction
d. Sublessee of the equipment
CORRECT ANSWER
Answer:
End-user of the equipment
Question 4
In the vendor origination channel, what is a relationship objective of the vendor?
Select one:
a. Sell more equipment using financing as a sales tool
b. Generate a reliable, quality flow of finance transactions that fits its goals
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, c. Provide financing to the customer
d. Educate the manufacturer on financial products
CORRECT ANSWER
Answer:
Sell more equipment using financing as a sales tool
Question 5
What origination channel is the following characteristic describing? Referral sources
generate sales.
Select one:
a. Direct origination
b. Vendor origination
c. Referral origination
d. Third-party origination
CORRECT ANSWER
Answer:
Third-party origination
Question 6
According to the American Marketing Association (AMA), what is the definition of
marketing?
Select one:
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In the context of the CLFP Book of Knowledge framework, what is considered the
beginning phase of the origination lifecycle?
Select one:
a. Documentation
b. Funding
c. Credit
d. Sales and marketing
CORRECT ANSWER
Answer:
Sales and marketing
Question 2
What are typical examples of the integration of sales and marketing efforts in an
equipment finance company?
Select one:
a. Brand; employee titles; continuous contact
b. Brand; top of mind awareness; continuous contact
c. Trade name; top of mind awareness; continuous contact
1
@THE STUDY VAULT
,d. Brand; top of mind awareness; annual contact
CORRECT ANSWER
Answer:
Brand; top of mind awareness; continuous contact
Question 3
In the direct origination channel, who is considered the equipment finance company's
'customer'?
Select one:
a. End-user of the equipment
b. Vendor or manufacturer
c. Originator of the transaction
d. Sublessee of the equipment
CORRECT ANSWER
Answer:
End-user of the equipment
Question 4
In the vendor origination channel, what is a relationship objective of the vendor?
Select one:
a. Sell more equipment using financing as a sales tool
b. Generate a reliable, quality flow of finance transactions that fits its goals
2
@THE STUDY VAULT
, c. Provide financing to the customer
d. Educate the manufacturer on financial products
CORRECT ANSWER
Answer:
Sell more equipment using financing as a sales tool
Question 5
What origination channel is the following characteristic describing? Referral sources
generate sales.
Select one:
a. Direct origination
b. Vendor origination
c. Referral origination
d. Third-party origination
CORRECT ANSWER
Answer:
Third-party origination
Question 6
According to the American Marketing Association (AMA), what is the definition of
marketing?
Select one:
3
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