Question 1
The interpretation of the healthcare organization's role with respect to healthcare values
would require:
A. Establishing corporate goals and major institutional policies
B. Ensuring that the community served by the facility is well informed about the
organization's goals and performances
C. Developing a mission statement indicating the organization's fundamental purpose or
reason for existence, in order to guide organizational behavior
D. Creating a corporate vision of the organization's governing authority
CORRECT ANSWER
C. Developing a mission statement indicating the organization's fundamental purpose or
reason for existence, in order to guide organizational behavior
Question 2
Which one of the following statements is in accordance with the principle of delegation?
A. The executive who subscribes to the principle of delegation knows what he/she wants to
accomplish and exercises control over the work schedule of subordinates
B. A executive explains how he/she wants things done and points out how the subordinate's
contribution fits into the overall plan
C. A successful executive gives instructions, telling subordinates exactly how and in what
sequence things should be done
D. In applying the principle of delegation, an executive makes relatively few decisions
personally and frames orders in a broad general terms.
CORRECT ANSWER
1
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, D. In applying the principle of delegation, an executive makes relatively few decisions
personally and frames orders in a broad general terms.
Question 3
Before submission of the annual business plan to the governing authority, the plan should
be developed by:
A. Recommendations from the finance committee, on the basis of its estimate of income for
the budget year.
B. The heads of the profits center, considering each center's anticipated revenue and
expenses, with the CEO collating
C. Key executives, after receiving recommendations from heads of operating divisions
D. The heads of the operating divisions, with the CEO collating
CORRECT ANSWER
C. Key executives, after receiving recommendations from heads of operating divisions
Question 4
Most products and services enter a period of decline. Unless compelling reasons prevail,
continuing a declining product or service is costly because:
A. Increased turnover of personnel will occur
B. Continuation will set an undesirable precedent concerned with maintaining the status quo
C. The program will consume a disproportionate amount of management time and delay the
search for replacement.
D. The organizations will be perceived as being insensitive to the marketplace
CORRECT ANSWER
C. The program will consume a disproportionate amount of management time and delay
the search for replacement.
2
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, Question 5
Once a market research problem has been identified, the researcher's next step is to:
A. Conduct a literate search
B. Conduct focus groups and collect data
C. Specify information needs
D. Design a data-collection instrument
CORRECT ANSWER
C. Specify information needs
Question 6
A key concept for marketing healthcare is to:
A. Maximize the customer's participation in the selling process
B. Advertise and promote existing services
C. Adapt services to customer's needs
D. Emphasize specialization
CORRECT ANSWER
C. Adapt services to customer's needs
Question 7
Performance rating scales-which are the oldest and most widely used performance
appraisal procedures - are of two general types: The continuous scale and the:
A. Equitable scale
B. Discrete Scale
C. Field Rating
D. Behavioral anchored rating
CORRECT ANSWER
3
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The interpretation of the healthcare organization's role with respect to healthcare values
would require:
A. Establishing corporate goals and major institutional policies
B. Ensuring that the community served by the facility is well informed about the
organization's goals and performances
C. Developing a mission statement indicating the organization's fundamental purpose or
reason for existence, in order to guide organizational behavior
D. Creating a corporate vision of the organization's governing authority
CORRECT ANSWER
C. Developing a mission statement indicating the organization's fundamental purpose or
reason for existence, in order to guide organizational behavior
Question 2
Which one of the following statements is in accordance with the principle of delegation?
A. The executive who subscribes to the principle of delegation knows what he/she wants to
accomplish and exercises control over the work schedule of subordinates
B. A executive explains how he/she wants things done and points out how the subordinate's
contribution fits into the overall plan
C. A successful executive gives instructions, telling subordinates exactly how and in what
sequence things should be done
D. In applying the principle of delegation, an executive makes relatively few decisions
personally and frames orders in a broad general terms.
CORRECT ANSWER
1
@https://www.stuvia.com/user/thestudyvault
, D. In applying the principle of delegation, an executive makes relatively few decisions
personally and frames orders in a broad general terms.
Question 3
Before submission of the annual business plan to the governing authority, the plan should
be developed by:
A. Recommendations from the finance committee, on the basis of its estimate of income for
the budget year.
B. The heads of the profits center, considering each center's anticipated revenue and
expenses, with the CEO collating
C. Key executives, after receiving recommendations from heads of operating divisions
D. The heads of the operating divisions, with the CEO collating
CORRECT ANSWER
C. Key executives, after receiving recommendations from heads of operating divisions
Question 4
Most products and services enter a period of decline. Unless compelling reasons prevail,
continuing a declining product or service is costly because:
A. Increased turnover of personnel will occur
B. Continuation will set an undesirable precedent concerned with maintaining the status quo
C. The program will consume a disproportionate amount of management time and delay the
search for replacement.
D. The organizations will be perceived as being insensitive to the marketplace
CORRECT ANSWER
C. The program will consume a disproportionate amount of management time and delay
the search for replacement.
2
@https://www.stuvia.com/user/thestudyvault
, Question 5
Once a market research problem has been identified, the researcher's next step is to:
A. Conduct a literate search
B. Conduct focus groups and collect data
C. Specify information needs
D. Design a data-collection instrument
CORRECT ANSWER
C. Specify information needs
Question 6
A key concept for marketing healthcare is to:
A. Maximize the customer's participation in the selling process
B. Advertise and promote existing services
C. Adapt services to customer's needs
D. Emphasize specialization
CORRECT ANSWER
C. Adapt services to customer's needs
Question 7
Performance rating scales-which are the oldest and most widely used performance
appraisal procedures - are of two general types: The continuous scale and the:
A. Equitable scale
B. Discrete Scale
C. Field Rating
D. Behavioral anchored rating
CORRECT ANSWER
3
@https://www.stuvia.com/user/thestudyvault
