PRSA APR Exam 1 Questions with Verified
Correct Answers
Universe
The number of possible respondents available to draw survey sample from
Representative sample
Number needed to be representative of the universe. Any universe that is 100,000 or more
requires a sample of 384
10-K
Annual Report must file 60 days after close of companies fiscal year
10-Q
Quarterly financial Report containing unaudited data-filed 35 days after close of first three
fiscal quarters
95% Confidence level
If the same survey were given repeatedly 95% of the time the results would be the same,
falling within the same margin of error
8-K
information that needs to be public documented through the SEC-a news release can be
qualified. Can triggered by a reporter questions for information that has not been issued
publicly. Publically traded organization and/or regulated. Mnemonic: "kant" wait-information
Margin of error
,The range, plus or minus, within which results can vary (the larger the sample the lower the
margin of error)
Proxy Statement (Form Def 14A)
invitation or agenda at for shareholders to advertise the annual meeting. Can cover-proposals
for new board members, directors or executives' salaries, bonus and option plans for
directors, and declarations by company management.
Benchmark Survey
Survey that is taken of a large target audience prior to a campaign. Research after campaign
can be measured against this
Cluster Sample
People who are grouped or clustered by something they have in common
Content analysis
Study of publications, print and electronic media reports to measure and evaluate news
coverage of an organization, its people or activities. Attempt to objectively code and describe
the content of communication.
Depth interviews
One-on-one interviews with key respondents
Focus group
Informal give-and-take sessions in a controlled environment with a small group of
people.(Qualitative)
Formal methods
, Research that includes the systematic gathering of scientifically measurable data from
representative. samples. Mail survey, telephone survey (Quantitative)
Informal methods
Exploratory research that is not gathered from scientifically represented samples (focus
groups, key influencers, letters/complaints received
Regulation Fair Disclosure (2000)
all publicly traded companies disclose material information to all investors at the same time
(at all levels)
Insider Trading Study (1963)
Encourages timely disclosure of "material information"
Rule 5c (Security Act of 1933)
Gag period-registration of securities and led to embargo of publicity materials during a
specific timeframe (90 days from registration becomes effective) Think-high 5 for keeping
your mouth shut ;)
Sarbanes Oxley (2002)
Corporate auditing accountability, responsibility, and transparency. mandated a number of
reforms to enhance corporate responsibility, enhance financial disclosures and combat
corporate and accounting fraud, and created the "Public Company Accounting Oversight
Board," to oversee the activities of the auditing profession. Think Oxley-sounds like
Auditing/Accounting Fraud
Securities Act of 1933
Correct Answers
Universe
The number of possible respondents available to draw survey sample from
Representative sample
Number needed to be representative of the universe. Any universe that is 100,000 or more
requires a sample of 384
10-K
Annual Report must file 60 days after close of companies fiscal year
10-Q
Quarterly financial Report containing unaudited data-filed 35 days after close of first three
fiscal quarters
95% Confidence level
If the same survey were given repeatedly 95% of the time the results would be the same,
falling within the same margin of error
8-K
information that needs to be public documented through the SEC-a news release can be
qualified. Can triggered by a reporter questions for information that has not been issued
publicly. Publically traded organization and/or regulated. Mnemonic: "kant" wait-information
Margin of error
,The range, plus or minus, within which results can vary (the larger the sample the lower the
margin of error)
Proxy Statement (Form Def 14A)
invitation or agenda at for shareholders to advertise the annual meeting. Can cover-proposals
for new board members, directors or executives' salaries, bonus and option plans for
directors, and declarations by company management.
Benchmark Survey
Survey that is taken of a large target audience prior to a campaign. Research after campaign
can be measured against this
Cluster Sample
People who are grouped or clustered by something they have in common
Content analysis
Study of publications, print and electronic media reports to measure and evaluate news
coverage of an organization, its people or activities. Attempt to objectively code and describe
the content of communication.
Depth interviews
One-on-one interviews with key respondents
Focus group
Informal give-and-take sessions in a controlled environment with a small group of
people.(Qualitative)
Formal methods
, Research that includes the systematic gathering of scientifically measurable data from
representative. samples. Mail survey, telephone survey (Quantitative)
Informal methods
Exploratory research that is not gathered from scientifically represented samples (focus
groups, key influencers, letters/complaints received
Regulation Fair Disclosure (2000)
all publicly traded companies disclose material information to all investors at the same time
(at all levels)
Insider Trading Study (1963)
Encourages timely disclosure of "material information"
Rule 5c (Security Act of 1933)
Gag period-registration of securities and led to embargo of publicity materials during a
specific timeframe (90 days from registration becomes effective) Think-high 5 for keeping
your mouth shut ;)
Sarbanes Oxley (2002)
Corporate auditing accountability, responsibility, and transparency. mandated a number of
reforms to enhance corporate responsibility, enhance financial disclosures and combat
corporate and accounting fraud, and created the "Public Company Accounting Oversight
Board," to oversee the activities of the auditing profession. Think Oxley-sounds like
Auditing/Accounting Fraud
Securities Act of 1933
